Webhosting
For Real Estate Agents
When we started the idea of "do it
yourself" website hosting back in late 2003 the expectations
of Realtors and Real Estate Agents were very high despite they
unwillingness to pay for anything. They wanted virtual 360º
tours, video, integration into the MLS database, search maps and
more all for a few dollars a month.
When we tried to explain what the expense
and process was for generating 360º tours they just never called
back.
Today, real estate websites are much more
simple because Realtors know they can't function without a
website and can't afford to build the next Zillow, Trulia or
Realtor.com.
While we have a huge base of Car
Dealers we have never been able to capitalize on Real Estate
Agents the same way because they have never been reasonable
about websites will do for them.
Most assume that if they pay $20 a
month for a website they will instantly get top search engine
billing and see hundreds of people calling them and buying
houses with very little effort.
I guess it is because of the lack of real
professionals and the huge turnover of real estate agents in the
business overall. It is unfortunately a business where everyone
tries it for a lack of something better to do and only a handful
of people are successful at it. That means many buyers and
sellers get stuck with inexperienced and lousy agents.
The ones that are successful at
being real estate agents know that it takes lots of time and
effort and none of the sales come easy.
Today, Realtors are competing with so many
other Realtors they need every advantage they can get. Every home
listed means a huge commission and selling that home even more
commission. So having an inexpensive website is a great tool in
facilitating the sale.
In some cases, home owners come to
us looking to create a website to sell their home, but so few
Realtors actually do. We get rental property owners, property
managers but so few Realtors and real estate agents.
In my experience recently buying a home, I
found lazy Realtors unwilling to even show me homes they had
listed and a push for me to do my own research on sites like
Realtor.com.
The problem my Realtors faced by sending me
to Realtor.com was that I could find hundreds of other agents
that were happy to get my business.
I realize, agents get frustrated showing a
house 100 times and not selling it but that is no reason to take
the frustration out on a potential buyer.
And even more so, I was frustrated when
houses were severely over rated in the listings, over priced and
not at all what the pictures represented. So as much as they were
frustrated showing me something I would never buy, I was totally
pissed when I went to look at a piece of shit 2 times market
value and not at all in livable condition.
All of these problems could be
solved with a simple $20 website!
If a real estate agent were to take the
time to have a website and list additional pictures and
information about a home rather than 5 tiny pictures in the MLS/IDX
database it would have saved me time and them time and made my
job a lot easier and more fun.
But none of them did which is particularly
frustrating to someone that hosts websites and know how little
effort that actually requires.
Now, if an agent is not willing to spend a
couple of hours to create an accurate online portfolio of the
property they are selling what does that tell me?
- They want to hide the true
condition of the property.
- They are too lazy to make an
effort.
- They want me to come and see the
property and waste time when I realize it is run down and
worthless.
- They just don't care about doing a
good job.
Whatever the reason is, it does not
make me want to work with that Realtor.
When I started doing research I learned
that a very high percentage of first time home buyers were upset
with their Realtors, wanted to sue them and hated the entire
process from start to finish.
We actually called our agents and told them
we never wanted to see them hear from them or ever talk to them
again. Because they lied, pushed us to do things that were not
beneficial to us and were only concerned about their commission
and never our buying a good house.
I told one Realtor, "I don't give a
shit about your feelings, I am spending a load of my money here
and this is not about you, it is about me."
It seems like Realtors as a
whole have forgotten that to be successful in the long term they
need to make people happy. Happy customers send their friends,
tell other about you and your business grows.
But real estate agents forget that they are
a business and that they need a website.
- They assume that because they have a
real estate license they will make money and don't have
to try hard at all.
- But the truth is, you do need a
website, you do need to advertise yourself and you do
need to be nice to people.
At pageBuzz.com website hosting for Real
estate Agents you can get a website for $20 a month. List up to 100 properties with 25 photos each and
add up to 2500 additional photos in the photo gallery.
This gives potential buyers the ability to
see more, to understand you are not hiding anything, that the
home is a good investment.
It also show the sellers you are trying
harder, that you are pushing for the sale that you will go the
extra mile for them.
There is really no downside to having a
website for your own listings and to tell people about yourself.
And yet, few Realtors have their own website which tells me that
the majority of Agents will not be successful.
And the agents looking for websites are
looking for too much. They don't understand what they need, a
simple point of contact with information about themselves and
their properties. They don't understand sites like zillow cost
millions and that is millions over their budgets.
People don't need to see the IDX listings,
the can get that on any number of larger websites. But if you
have 50 photos and details they can't get on those site, about
the properties you have for sale that is what buyers want.
It will help you sell, get you new buyers
and save time by showing people the true condition of the home.
If you truly and accurately
represent the home, you only need to show it to one potential
buyer.
If the property is not adequately
represented, they you will be showing it over and over, getting
frustrated and angry that nobody is interested in buying it.
Now here I am a website host telling
Realtors how to sell property, but the fact is, I have decades of
sales experience and whether you are selling a car or a home, the
process and buyers are all the same. Sure, the paperwork,
financing and process are different, but selling is selling.
The problem at hand is hat
most Realtors don't have any sales experience, or business
experience and don't understand how to maximize their time
and resources.
A simple $20 website helps do that by
saving valuable time showing properties that people just wont
like. By getting potential buyers excited about a home before
they look at it.
In many cases, buyers have already made up
their minds before they look at a home and the sale is easy. But
they end up looking at 50 even 100 homes before they find one
they like, because they don't have enough information about the
homes before they look.
That is very disappointing in this
information age, where people have incredible amounts of
information at their finger tips.
I was disappointed when I was looking for a
house and that was when I created our real estate system at
pageBuzz.com. But getting any real estate agents to build
websites in another story.
If they just realized that having a website
with more information would save them countless hours showing
homes, maybe they would build one. But for some reason, they just
don't get it.
Maybe they are all old school and have not
caught up with technology ad would rather show the homes to 100
people rather than 1, I don't know.
What I do know is that I have car
dealers selling cars all over the world just based on what they
show on their websites. Buyers spend $100,000 and $200,000 on
classic cars and have them shipped to different countries from
only the information on the website.
But we are still waiting for Realtors to
realize the value of a website. The ones that have are very
successful, the ones that have not are looking for part time work
because they don't make enough money in real estate sales.
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