You Don't Lock Your Doors During A Sale

People often ask us how we have been so successful. Lasting over a decade in a volatile and dynamic market has not been easy.

Every time an operating system is upgraded, we have to compensate for new technology and operating system errors or omissions. When new problems like pop up blockers are standard on every computer modifying pages, we have to adapt and make sure that 100% of our pages work on 100% of the computers.

The hard part s avoiding the fads, staying out of the mass hysteria when new ideas hit the web. In the early days, every webmaster added a chatroom and a guestbook to every website because it was in vogue. But when I visit a website that does industrial import and export of heavy equipment to foreign countries, I have to ask why they have a chatroom.

Just because the other guy did it does not mean you should.

That has always been our stand. While we watch the other guys add flash and video to their websites in the shadow of youtube, we restrain ourselves and keep it simple.

When I click on an add at google and get an error message that I need a newer browser or I should download and install some plug in to view the website I just laugh. Knowing the people just paid up to $1 to get me to their site and I am clicking the back button after never seeing anything.

It would be like advertising a 1/2 price sale and forgetting to unlock the front doors.

Over and over I see more and more sites that just don't work.

In the case of small retailers, I understand that when a new Microsoft operating system is released, they don't have $10,000.00 to update their website to make sure it works with the new browsers and remains compatible.

But here at pageBuzz, we do that for you. We run one set of programs across the board. Every merchant uses the same technology. Just like buying a version of windows, you depend on the experts to do the programing and pay your $100 for the latest technology. You would never try to reprogram your old operating system to meet the same level as the one you can buy for $100.

That has been our strongest selling point. People know that their shopping cart is working today and next month, it will still be working and if it isn't, the programmers will fix it at no cost to them.

It is often hard to convince our clients not to use the latest technology. People want flashy sites and main stream looks. But what good is a page that people can't see. What good is a shopping cart that people can't shop from?

For the small business, losing one customer is too many. And running a sale with the doors locked is just not going to cut it. Being small, they find out directly from their customers that their site is not working. Where large companies have support departments that just shrug off complaints and assume the customer just does not know what they are doing before assuming their IT staff is just is clueless.

We are a small company, we deal directly with our customers. When someone tells us that our door is locked, we try to find out what they think it is. We make adjustments in software so our software works instead of asking the customer to install a plug in. We make our systems work on everyones computer so we don't get hundreds of calls asking for help.

Your support staff can be very small if your product works. And ours does. As a result of constant feedback from our customers as well as the millions of second level users we keep everything functional.

As a result, our customers almost never leave us. We update technology as quickly as possible and keep our customers on the leading edge while not compromising functionality.

That is our secret. Oh, that and working 100+ hours a week like every other small business.