Previously we put "This Squiggle Bot is $19.95." in our page. This is poor content. The text is shorter than the title of the page, its over shadowed by the images on the page and shows a week page and will likely not be included in the index.

The descriptions should be long and complete. Remember, every word in the page is searchable. So let’s include lots of keywords in the page. Our keywords are "Squiggle Bot", so our new description will be:

The awesome Squiggle Bot pose able action figure is now available in 5 colors. The yellow squiggle bot is a banana color. The blue Squiggle Bot is a dark navy color. The action figure is also available in red, green and white. New pose able joints allow quick posing of the plastic action figure. The squigglebot is sure to become a collectible just like the Barbie doll.

Notice how we have repeated the words "Squiggle Bot" though the description. Having the words repeat too much will hurt you, but having it sparsely scattered through the page will help.

Pages under 500 words tend to be viewed by searches as not very important and not even indexed. So to be effective our text will have to be 3 or 4 times what we have shown as our sample.

Make sure you have LONG Accurate descriptions and text or your site will not even be included. The search engine robot will check your site, see it as undeveloped and schedule it to be indexed next month assuming you are still adding more content. After a few of these rotations, if the site is not added to, the time between crawls will get longer and longer, eventually not checking back at all.