What Not To Do Do Not - Use Meta Tags. Meta Tags were
something that has gone the way of the Model-T. They are
tags placed in the page to tell the search engine what
the page is about. However, you can put anything in the
tag. So adding "Brittney Spears & Paris Hilton"
(the #1 search terms for the last year) should allow you
to get placed in those searches. But the tags do not have
to be relevant to the page, and with all the cheaters out
there the tags were eliminated by all the searches.
Having Meta tags that the search does not see as relevant
to your site will get your site excluded from the search
engine.
Do not repeat keywords over and
over again in the page. This technique is seen as
spamming and will cause your website to be excluded from
the search engine.
Another popular Spam technique is
to have keywords in the page the same color as the
background so they are invisible to the viewer but read
by the search. This will also get your site excluded from
the search engine.
Do not use automated submitting
services or software. The search engine will see that as
an automated attempt to Spam the search and will often
exclude your website or put it on a long term crawl often
exceeding 6 months.
Do not submit more than 1 page to
the search engine. You only need to submit the main
domain. The search engine will crawl the entire website
to get all the pages. If you submit multiple pages you
could be risking exclusion from the search engine. They
see it as an attempt to trick them into listing pages as
unique websites.
Its very easy to be excluded
and very hard to be included, so keep the site honest,
avoid the tips and trick you read about online. Just
because you have read it, does not mean its true
and could have been posted to intentionally get you
banned to cut competition.
To make matters worse, google.com
provides 80% of the search results online. They provide
services for AOL, MSN, AltaVista and several others. If
you are excluded by google, you are for the most part
finished and will have to build a new website if you want
search engine traffic.
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