Search Placement VS
Usability: In
summary, if you have about 2 years to learn how to build
a maximized website you could probably place well for
several key search words. Or if you want to spend $20,000.00-$40,00.00
to have your site maximized for 2 or 3 key words, you
also have that option. We do not recommend either.
The problem with search engine
maximization is that no one knows for sure what will work
and it takes months to find out if pages do work and how
they will be placed. Then the search algorithms could
change any day and you could be at the bottom again and
starting all over with new pages.
The worst part is that a page that
is good for a search is not necessarily a page that would
be a good page for selling your product. To maximize a
page you will have to sacrifice content and often say
things not relevant to a product. You are also limited in
what you can say about your product. You may also have to
redirect customers to other retailers to get link
relevance, giving away your customers free to your
competitors.
So which do you value more? A few
hits a day from a search engine? Or an effective website
and sales tool?
Today, you can buy search traffic
for as little as $0.05 per click. So for a few dollars a
month you can get more traffic than you would by spending
$40,000.00 having your site maximized.
There are 2 main programs for
buying traffic https://google.com/adwords/ and https://overture.com , both is good programs but google is
better. The results could be displayed on hundreds of
thousands of content sites or the search results pages.
But you can control, where, how and how much.
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