10) Age
The age of your website is also an important feature.
New websites are not seen as being highly relevant.
Having a website more than 1 year seems to be the magic
number. Since most sites are registered for 1 year and
non successful sites go unpaid and cancel. But sites that
have some value or have some success go beyond that one
year range and search rankings seem to improve for those
websites beyond that 1 year mark. So keeping the site
open and active for 1 full year will also be important to
build your search ranking.Most
new websites are not even indexed for 3 months. That is
because when you register a domain, it takes time to
build the website. At some point they decided 3 months
was a good time to see if the site had any value. If your
site is not open when the search engine comes to crawl it
you could be waiting another 6 months before it will
check again.
You can not control the age of your
website, but keeping it open for as long as possible will
contribute to the search ranking. If the site is taken
offline the search rank will decrease. You will often see
ads for "Domain Parking", this is one method of
keeping you site alive online. However, it does more for
the company parking it than you. We do not recommend
parking your domain, unless you get it free or get paid
for traffic it generates for the parking lot.
Search engines are also concerned
with their results. If you are on a 3 month crawl and the
site closes, the search engine does not want to send
people to a page that is not there. So they tend to stick
with older established sites to insure their results are
high quality.
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