If you are serious about maximizing your search
engine placement then read this entire document. Yes it’s long,
but short in comparison to all the info you need to know. This is an
abbreviated explanation of a subject that thousands of books have been
written about. Being a search engine expert requires more training and
education than a Law Degree. Consider this pages as a guide on how
to become a search engine expert in 15 minutes.
How it Works
Each time a search is done the search engine can not go out and check
every page online for comparisons. So they use Robots
or automated programs also know as spiders to "Crawl"
websites and save the content of its pages in a huge database. The
database is literally the entire Internet on one computer.
If your website was "Crawled" or accessed by the
robots 3 months ago, the content in the search engine database is
exactly what was on your page 3 months ago. This makes the searches
slow and cumbersome and it often takes 3-6 months before you see a
change in your pages in the search engines. Even if the search engine
crawls your site today, it could be several weeks before the new
content that it retrieved is updated in its search database. This time
is greatly reduced based on your search ranking. A powerful website
could have content updated daily, where a smaller less active site
could take 6 months or more.
The search engine has limited resources and
spends its time working the more active websites and won’t spend
precious time indexing 5 pages sites that have no valuable content or
relevance to its users. With billions of pages to index the search
engine will choose the pages that have better content based on their
own personal opinions (also know as search algorithms).
The search engine knows to check your website as
soon as you register your domain. You do not need to submit the website
to the search engine; however you can suggest the site to each search
engine if you think it will help. You may also want to submit your site
to industry specific searches that do not use the whois database. For
example if you make aircraft parts you may want to find searches that
only deal with aircraft and aviation. In those instances you will need
to submit your site to that search.
Search engines try to sort through billions of
pages to bring relevant results on searches to the users. That means
that every time you do a search it has to check the data on over 4
billion pages. The trick is to be number one of those 4 billion pages.
To accomplish this task the search engines use
over 100 parameters to rank your website among the 4 billion others.
The actual formulas and parameters are kept secret and change as much
as the weather. This is done to prevent exactly what you want to
accomplish, getting that top listing.
If it was easy, the only sites that would come up
would be the companies that spend millions of dollars building their
websites and would know the best formula for getting placed highest.
Your website would never have a chance to be placed in the results.
But that is not the case, so even experienced
teams of high paid webmasters and statisticians are kept confused. So
you do not have to feel like you are at a disadvantage, its
intentionally confusing to make the playing field more equal for the
small website with relevant content. But this means no one will ever
understand exactly how the search engine works.
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