For those of you that don't
know what SEO stands for, it is Search Engine Optimization.
It is one of those things
thrown around like a baseball.
People act like there is a
something special that you need to know to optimize a website for
the search engines.
Well, you don't and anyone
that tells you different is full of shit!
Only you can optimize your
website.
You can do that by adding
content.
CONTENT! CONTENT! and more
CONTENT!
That means writing articles,
adding pages with information and all the keywords you want to be
found for.
If you want to be found for
"Joe's Heating and Air of Atlanta" then you need to
have the words "Joe's Heating and Air of Atlanta" on
your page or on multiple pages.
The search engines will not
add you to the SERP's or Search Engine Results Pages unless you
have the words on your page.
It is really that simple.
Search engines work based on
keywords. They match up words in your pages with the phrase that
are being searched for.
There are no magic meta tags,
there are no keyword tricks, no gimmicks or software you can
download that will help.
Meta tags? every search engine
openly tells you they don't use them to determine the page
content. Since the visitor does not see them, they don't factor
it into the results.
Just write pages with good
content and make sure you use the words in those pages that you
want to be found for.
The process of optimization
your website is just making sure you have that content on your
pages.
Make sure you have your
address or city and information that people may search for.
I always tell our customers to
take advantage of the blog program to add content quickly and get
those keywords added with little effort.
I would encourage Joe from Joe's
heating and air to write articles how he just installed a Trane
air conditioning unit over in Carterville.
Talk about the local town,
mention geographic locations, citys you drove through and talk in
detail about your service.
Then when someone is searching
for an a/c unit in Cartersville Georgia, they find Joe's page and
call him.
Now an SEO company could do
that for you, but they would need to add pages to your website,
build content for you. But what do they know about installing air
conditioning?
The problem is, they don't do
that.
The sell you something
completely different and often don't even access your website.
They just take your money,
tell you they increased your link ratio or page rank using their
their "secret sauce".
SEO is one of the biggest
scams online and is a running joke among all experts.
Google even has a blurb in
their help section talking about how they get solicited all the
time with letters and emails that say, Dr Mr Google, we did not
find your website on the internet but we can help you get to the
top of the search engines.
Now, Thats pretty funny, right?
So are people really that
gullible?
It appears that they are.
Because these companies make
millions off of website owners and provide nothing of value.
And anyone that thinks they
can pay a few hundred dollars to an seo company show up higher
than companies like walmart, who spend billions in advertising,
well that is just crazy.
Don't you think if you could
pay to get your way to the top, companies like walmart with deep
deep pockets, would have every page of every search.
But it just doesn't work that
way. So these would be SEO experts are just conning you.
You can go over to fiverr.com
and hire people for 5 bucks to write articles and content for
your website.
That content will get you more
traffic than any SEO company can ever deliver.
The problem is knowing what to
write.
And the sad truth is, you are
the only expert on your business.
So to take advantage of the
Internet and SEO you just need to take the time, to add text to
your own pages.
Articles about how you do
business, the jobs you have done, the products you sell, the fun
you had at an employee picnic.
The same content we tell you
that people are looking for when they come to your website.
So TRUE SEO, is just building
a website with information that people want to read.
Now there are some things you
should know about SEO that an expert can help with.
Simple things like, search
engines only read text, images do not help. Flash files are
invisible to searches, graphics are not understood.
So use text for your keywords.
Create links to pages so search engines can get to the pages and
read the content.
These are thinks you can read
online in 10 minutes from any SEO expert offering advice.
Other than that, there really
is nothing more you need to know about SEO.
