You just signed up for website
hosting, you built a few pages and when you go to google, yahoo
or bing, you can't find your website?
So what is up with that?
While I would love to tell you
that when someone searches, the search engines go out and read
the billions of pages online in a fraction of a second, calculate
100 different ranking parameters and and gives you the results in
a snap.
But unfortunately that is not
how it works.
To read all the pages on the
Internet takes months, even years to get every last page, and
even then a very high percentage of pages are never read.
Google has thousands of
servers crawling websites 24 hours a day 7 days a week, trying to
get all the information on every website.
They actually make copies of
all the pages in a massive super network that is litteraly as big
as the Internet itself.
Then they have to read all
that information and break it down into keyword results, which
can take months just for 1 single keyword for example "Jewelry".
So when someone searches for
the word Jewelry, the resulting pages would have taken several
months of preparation before they could be displayed on google.
Think of it like this. In the
old days we had phone books, most of you will remember those.
If you set up a business today
when would you appear in the phone book?
Not until the next time it is
printed.
Why?
Because it takes time to set
up the book, gather all the data and print the copies then
deliver it to everyone that needs it.
Well, the search engines are
the same.
If you go to a website, it
takes maybe a few seconds for a page to load on your computer.
Well imagine if google had to
search all those pages while you waited, you would be waiting for
billions of seconds. Just to bring that into perspective, 1
billion seconds is about 31 years. Now that is a long time to
wait for a search.
So they have to do all that
months in advance so when you search, they already know the pages
they are going to show you.
And that means you can't
expect your website to show up in any significant results for
many months and in most cases a year or more.
That is not to say google will
not index or list your website. By using our tools you should be
able to find your website in google within a couple of weeks or
so after you initially built it. At least if someone searches for
"thenameofyourbusiness.com"
That is important, because if
you don't have anything on it when google comes and visits, then
they wont have anything to list on their pages. Then you might be
waiting longer to be listed.
Now to be considered for
popular keywords like Jewelry, it will take much longer, because
it takes that much longer for google to manage all the websites
that have the word Jewelry in them rather than websites with the
word "thenameofyourbusiness.com".
It is all very complicated and
these search engines run datacenters the size of football
stadiums packed with computers working 24 hours a day.
So you need to be patient and
understand, you are one of billions of people all competing for
that same space at the top of the search results.
But with the right pages,
content and effort, you will see your share of search engine
traffic and have great success with your website.
