I want to talk to you about google analytics.

This is a service that google offers totally FREE where you can add some code to your pages and get information from your google account about traffic, page visits, the types of browsers people are using and other data about your website visitors.

It is basically the same information we give you in the website stats pages here at pageBuzz.com.

So why is everyone using google analytics anyway?

It seems like the rumor out there is that you need to have it on your website to improve your search engine ranking or something like that.

Well, I have news for you, it wont. It won't improve anything, it wont help anything.

In fact it will hurt you tremendously.

But before we talk about why google analytics are bad for your website, lets talk about why google offers this service in the first place.

They don't do this out of the goodness of their hearts, oh no, they have an angle and they make a crap load of cash on this "FREE" service.

What they are doing is taking your data and selling it.

That seems harmless right? Who cares what they do with a bunch of useless data?

Well, they are tell YOUR COMPETITORS, who is visiting your website, how many people visit your website, what time they visit, what pages they visit, what they are buying most, what you are selling, the keywords people are searching for and finding your pages and well, everything else they can deduct about your business.

Now I don't know about the rest of you, but When I went to business school, I don't remember the class on telling your competitor all the secrets about your business.

Companies have complete departments to analyze this type of data and guard it with their highest security.

But if you have google analytics, you are giving it away.

Now your competitors, the ones with money, know that 30% of your traffic is coming in on a page with certain words in them.

So they can make hundreds of pages with those words so they can get your traffic.

They know what types of products people are buying, so now they can feature those products on similar pages to yours.

If you noticed traffic declining after adding google analytics to your pages, now you know why. You gave up all the secrets to your competitors.

But wait, it gets worse.

Having anything with google involved in your website will hurt you in Yahoo and Bing rankings.

I am not going to say they wont list you in there searches because you deal with google, but does it make sense for Bing to send users to pages with google analytics so google can then lean what bing is doing?

Why type of traffic bing has, what bing users are searching for... I don't think so!

I promise you, Microsoft is not making the same mistakes as joe the plumber and mom's bakery.

So that means if you have google ad words, google analytics, google api's or any other google hosted service, well say goodbye to the other two thirds of the Internet traffic controlled by yahoo and bing.

Here is another little tid bit for you about losing traffic and how google works.

Let say you only get a few visitors a month.

Well, in google's mind, you are not a very popular website.

So they really don't have any reason to send you visitors because there is very little interest in your business or product.

They don't want to waste time with the small sites.

They want to make their users happy with sites that are popular with many users.

Sites that they know people will be glad to find in the google results.

If nobody visits your site, they assume nobody is interested and their is no point in send people to it.

Just think about it.

If you search for "online auction" you get results for ebay, ubid and other huge auction sites.

But what about your auction site trying to compete with them, well, who cares? Not google.

Because if they send visitors to you and not ebay, the visitors wont be satisfied with what you offer compared to bay.

So your site is buried in the 180 million results, and the sites they place on top of the results are the ones that have all the traffic.

Now on the other hand, if you don't tell google you only have 20 visitors a month, well, they can't use it against you.

And if you don't tell google what you are selling, who is buying and so on, well, they can't sell it to your competitors.

So be more like BING and Yahoo, and protect the little data you have.

And try to realize that your addiction to google webmaster tools is just like an addiction to drugs. It might feel good today but the long tern effect is horrible and one day it might even kill you.

So stay off drugs and staff off of google analytics.

and that is my 2 cents.

 

 

©1997 - 2021 Bumblebee Works & The Cyber Web Inc
pageBuzz.com is a subdivision of BumbleBee Works
Web Hosting
pageBuzz® and pageBuzz.com® are registered trademarks of The Cyber Web Inc