Starting A Business
Website
So you need a website for your
business and you want to know how to start your business website.
The first thing you need to
know is what you want from your website. Do you expect the
website to bring you business or is it just going to be a place
to send your customers to show them more about your services?
If you want the website to do
the work for you, you will need the advanced course in building
websites. You will need to learn how to maximize the text on
pages to make sure the site is search engine friendly, you may
need to learn some programming and markup languages and you will
have to invest in advertising.
On the other hand, if you just
need a website to direct customers to, so they can get more
details, photos and information about your company and products
then you really don't need to know more than what to write.
With powerful site builders
like pageBuzz you can build amazing pages, upload photos and run
programs to interact with your customers. It is as easy as typing
an email and clicking save.
You could do months of
research exploring what a webserver is, how hosting works, search
engine optimization and learn FTP, SSH and SSL. Or, you can pay $20
a month to a company that does all that for you and provides a
working website to get you started.
At one time something like
typing a letter was a chore. With a spelling mistake requiring
you to start over again from scratch. Then came whiteout and
mistakes could be erased, now with PC's letters are common and
simple. Technology always meets demand and todays site builders
let business owners build websites that were once complicated and
cumbersom with no experience and with ease.
If you are looking at hosting
your business website with a company that boasts massive GB's of
bandwidth, MB's of diskspace and you don't know what those are or
how they equate to your business then you are in the wrong place.
You need something simple that you understand and that you can
use to manage the pages and update the website You always have
the option of hiring a website designer and paying to have the
website built. However, the designer does not know squat about
your business and when you need updates you will be digging deep
into your pockets. You would never have control and as a business
owner you know that is the path to certain failure.
Even if your do it yourself
website is not as neat or flashy as the "professionally
" designed website it will be more informative. It will
represent your views and vision and not that of an employee. It
will be something that is an extension of your business and
personality and a direct point of contact with your customers.
If you think of a website as
some entity that is built for you and helps your business you are
way off base. People build home pages, myspace pages, facebook
pages, blogs and now even micro blogs like twitter. They don't
have a tolerance for websites that are not informative and active.
People expect a website to fill in the blanks that a phone book
ad or newspaper ads wont. They are not going to your website for
fun, they wont to use your service and they need details, prices
and a way to get in touch with you.
If you are still back in 1999
and don't know much about the net then it is time to get your
business online because your customers are already there. They
are looking for services and if your's is not on the net it wont
be one up for consideration.
More than 80% of people
looking for local services use the Internet. The fact that most
small newspapers and small radio stations are closing is proof
that the Internet has taken over their markets. If you are still
trying to advertise in those markets it would explain the lack of
new business.
And how can they compete when
you can get a website for $20 a month and reach millions of
people.
Now all you have to do is
convince yourself that it is a good idea and that you can manage
it yourself.
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