Why
Developers Use OS Commerce and Zen Cart
If you are a website developer
you get paid to build a website and then move on to the next
project.
Developers are
concerned with cost and time to implement solutions.
They are completely
oblivious to any needs of the merchant to continue
operating their website or the tools needed to run a
retail business.
Programs like Zen cart and OS
Commerce offer fast and easy complete solutions that developers
can install in minutes. As a matter of fact many hosting
companies have them preinstalled on the servers, so installation
is as easy as one click.
This lets web developers earn
bigger profits because they can charge less than if they were
paying programmers to build custom shopping carts.
The customer is happier
because the cost of developing the website is low and the cart
has countless features and tools.
Totally Unsupported
The problem here is that web
developers are concerned with their profit margins and not yours.
So when merchants go to run their business they find the program
often falls short, is too complicated to manage and when they
need help there is none.
There is no support for free
unsupported programs like Zencart. So despite all the value it
adds to the initial 1 day installation, users are left in out in
the cold when they have to run it for the next several years.
That means when you have a
problem with the programming you are on your own. When you have a
question about how to add an item or access an invoice, you are
on your own.
You can hire an expensive
webmaster to answer your simple question or spend hours online
reading blogs and forums looking for the answer to your question.
You can even try posting a question in a forum and see if you get
a useful answer in the next week.
During this time your business
suffers because you are busy trying to figure out how to use your
website or find someone that can help you.
If you used a cart like
pageBuzz, while it may seem more expensive than a free cart the
small fee of $20 a month is very cheap.
With Zen cart, if you have to
hire one person for just a couple of hours a year, you will have
spent that much or more. If you have to hire a programmer to make
an update to work with a newer browser, they you will most
certainly have spent much more than you would at pageBuzz.com
Another huge
problem with open source programs is they have no limits.
They offer unlimited entries
and configurations. Unfortunately they cannot handle unlimited
items and the more you add the slower the store gets because it
over works the server.
Usually that is not a problem
except when that your cart consumes more than your allocated CPU
usage on the server and the hosting company turns off your
website. That happens often even with a few hundred items if you
have several people in the store at the same time.
This is a big problem with
carts like Zencart & OS Commerce particularly. They just were
never designed for large volumes of traffic or large numbers of
products.
In fact they are developed by
developers and not by ecommerce companies that have spent years
learning what works. Programmers write code, they don't run
stores, so sometimes those two things don't work that very well
together.
The open source community has
developed some incredible programs and these 2 carts are great
accomplishments. But programmers are not retail merchants and
while they tend to write exciting code the average person does
not understand it.
Likewise the programmers have
little or no experience running a business and the programming
reflects that.
They add in everything
including the kitchen sink but they forget that someone who
is not a programmer will need to access this program daily to
run their store.
The merchants don't really
care if they can edit style sheets or install javascript plugins,
they need to add items and manage inventory and sales. These
carts tend to make simple tasks very complicated and
modifications require advanced programming knowledge.
The worst part about paying
programmers to modify these carts is that if you move, change
hosts or the server fails you have to do it all over again. So
the thousands of dollars you paid to customize the application is
flushed down the toilet.
If you do make modifications
you could have created new problems in the programming that now
the only person that can help is the programmer you paid to make
the changes.
It is a headache no business
owner wants.
Shopping carts like
pageBuzz.com have been developed by working directly with
the merchants to provide the tools they need in a manner
they understand. Programming is the responsibility of the
host and maintained at our cost.
Help is just a phone
call away and there is no charge for it. So rather than
dealing with forums and expensive programmers you can
simply call and get help.
Most carts similar to pageBuzz
are sold with support packages and either leased at monthly rates
or sold with steep price tags often in the thousands of dollars
and thousands of dollars a year for support or $100 an hour for
hourly support.
As a business owner
it is important to be able to run your business.
In the early years of the
Internet programmers and webmasters took advantage of business
owners because people had no clue about how stuff worked.
Today there is expanded
competition and cut throat rates making solutions dirt cheap. But
cheap does not mean good and merchants need to be aware of what
that website will do and how it works before they invest money
into it.
Just because you save a few
dollars building your website does not mean that it will be
cheaper to run.
In fact, using open source
programs can be the lest cost effective solution of all because
there is no body making updates, nobody to ask for help and
nobody to fix problems.
If you install a program and
it has bugs and almost all do, even if the open source community
fixes them, you still have to make the updates to your version.
In some cases, you have to
start all over again and rebuild your cart depending on how
different the updated version is than the one you are using.
Disadvantages of
Supported Programs
Of course there are
disadvantages of supported programs as well. You don't have
access to make programming changes because if you did, the
company would not be able to support it.
That can sometimes limit what
you can do.
But unless you are a
programmer, in most cases, programs like pageBuzz will be more
cost effective and save you money in the long run. They also
prevent costly downtime as you look for help.
Know what your web
developer is doing
Web developers and programmers
do what they do, They don't see a problem in using free software
because they know how to fix it, update it and make changes.
But that means, you will be
forever bound to them paying continued fees as you run your store.
You should understand why they
use programs like Zencart and how that will affect your business
moving forward.
If you are paying a webmaster
to build your store the worst thing you can do is use open source
solutions. Where as, for a webmaster that runs his own store and
has limited funds, Zencart is a great alternative.
If you are reading this
article looking for information then the likelihood of you being
an expert programmer are low and you should understand the
implications of using programs that don't offer continued support.
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