Why Webmasters are Dinosaurs

In most cases, business try to find a webmaster to build a website for them, pay a few dollars and have them upload it and forget about it. Well, hey they did it, they have a website and now their customers can't complain about them not having one.

But what does that website offer those customers that were waiting for it?

Probably, absolutely nothing.

Today websites are like the menu boards when you walk into a local restaurant. You want to see what the special is, what is on sale, what is new. Waitresses use caulk or dry erase pens to write something that will get people interested in trying something new. In showing off what the restaurant has to offer.

Websites need constant updates.

You can't be a car dealer and not show the cars you have for sale or an air conditioning specialist with images of products that went out of production 3 years ago.

Your website is something that people use to see what is new, what is now and what you are up to today! They don't care what you did last year or the year before, they want to know what have you done lately?

Unfortunately, webmasters have become more and more expensive using software suites like Adobe costing several thousand dollars and they want to pass that cost onto their customers. They also use the latest technology so websites are almost impossible to update unless you use the same expensive software that they used to build it.

More than just he expense, it is complicated to use and if you don't have hundreds of hours of design experience you would not know where to even start.

So using webmasters is making it more ad more difficult to keep up websites on a regular basis unless expense is not an issue.

This creates websites that are not interesting to your customer base and over time become less and less effective.

Websites are not a luxury any more. They are a necessary part of doing business and webmasters somehow forget that part.

Companies like pageBuzz, Godaddy, 1and1 and web.com all have created platforms that allow users to build and update websites without webmasters. We all know it that 80% of the market will not be able to pay a full time webmaster and that most of the website hosting money is actually in the do it yourself market.

But the webmasters refuse to believe that anyone can build a website without them. That anything is any good unless they have their hands in it. And for that reason they are becoming dinosaurs.

Telling people they wont have the tools to update your design is like selling cars and not giving the person the keys.

Websites are tools and without useful tools businesses don't need them, don't buy them or even want them.

So while webmasters struggle to make ends meet companies like pageBuzz are cleaning up with clean simple designs that business owners can manage themselves.

No business wants to be held hostage by a webmaster or any vendor for that matter, so online site builders take away the power from the webmasters and give it to the business owner.

Sure, it is not as fancy, sure it was not built with $3000 software by a professional, but it works better, can be changed more often and costs less.

It is not hard to see why so many business are firing their webmasters and hiring average office workers to make website updates using online Content Management Systems.

Restaurants can post weekly specials, weekend events like bands and entertainment without paying a webmaster huge fees.

Companies can change styles and designs and keep the site looking fresh without paying webmasters.

And it is not because they can't afford to pay a webmaster, it is because the webmasters are not building designs that are flexible or editable and they are not easy to update.

May webmasters build in PHP. Sure that is great, but what about the other 300 million Americans that don't know PHP, how do we add a new menu item to our page? Or a new product to our offerings?

We just can't. So webmasters build tools, so you can edit certain pages of add certain things to certain pages. For example, changing menu items or prices.

HMMMM... that sounds a little bit like what we do, except instead of tools limited to one page, we give you tools to do everything.

So even though these webmasters scream and holler that our system is no good, they make every attempt to try to make tools to do the same thing but on a smaller scale.

They already know they are beat, they are just trying to hold on a little longer, get you to use them for more work and try to stay in business.

Hey we can't blame them for trying to survive, but they can't blame us for giving customers something they just can't provide.

No webmaster is going to build the tools we took 10 years to build with full time development as they are building each website. If they can't integrate commercial CMS software they won't be building website for very long.

Look, nobody is using typewriters any more, but that does not mean the biggest maker of typewriters went out of business.

In fact IBM is the standard in PC design and architecture, so they moved forward with new tools, new ideas and new technology.

Webmasters can do the same. Evolve into the tools and systems that people want.

Sure there are still a handful of die hard typewriter users and shops that service them, but for the most part if you are in that business you are out of business.

pageBuzz is the next evolution in website design and management and just like computers made it easier to write pages, articles and work with text in thousands of different fonts, pageBuzz makes it easy to build websites without being a webmaster.

People want simplicity, they want ease of use and webmasters just don't get it.

Websites are complicated, that is true. Knowing how to design pages, work with javascript and PHP require lots of education, software and learning.

But business owners don't care. They want a website and they don't care how complicated it is, they see simple pages and they expect simple solutions.

We have given them that solution while webmasters give them confusing solutions.

It would be nice if we could all work together to make the Internet easier to use, but it does not work that way in real life. Webmasters struggle for their place and make every effort to hide solutions like pageBuzz so people don't know about it and they are still relevant.

But people are finding sitebuilder and they are dropping webmasters by the truckload.

The question is, will the webmasters learn to build on site builders or just go the way of the typewriter or dinosaur?