Having The Proper Web Tools to Run Your Business

There are countless website hosting solutions available all claiming they are exactly what you need and trying to one up their competition.

The reality is that you need the best website system for your business. There is no substitution for having the right tools to run your business.

Probably the most important tool to consider is support for your website. Since you are not a technology expert it does not make sense to use unsupported software or website hosting. When you have a problem with your website you need to be able to call someone and get help.

Lets say you used an open source shopping cart like Zen cart or OS Commerce and all of a sudden the cart is not working correctly. Who are you gonna call? You find yourself on your own and have to hire a programmer to track down the problem taking hours and costing hundreds or even thousands of dollars not to mention your website being inoperable during the entire process.

Using a site builder like pageBuzz insures that you have an operational shopping cart at all times and if there is a problem it is the company that must fix it at our expense.

So you think if the cart is working when you installed it then it should keep working, right? Wrong. Lets say the hosting company updates the server O/S for security updates and your cart stops working. Now the program will need to be adjusted to work within the new security updates. Since the programmer you hire is not familiar with the shopping cart coding it could take many hours to fix the problem all caused by a simple server update that you don't have any control of.

While it is great to use free tools to build and manage your website but there is no warranty or support for free products. Yes you saved money getting started but in the long term it could ruin your business because you were so cheap in the beginning.

The advantage of using open source carts is that you can modify the code to handle unique functions. You can tweak the code to display items or run unique gateways that other programs don't support. But all that coding is expensive and again, unsupported.

Don't expect a programmer to work too cheaply, and when you have a problem with the cart you will be paying dearly for help to fix it. But most of all the problems are a huge inconvenience .

You can also find other problems like, the shopping cart won't work on the newest version of IE. That is a very common problem and one that can destroy a business. Without a cart that works you are sunk and again hiring a programmer to fix problems not caused by you but by new technology.

Using supported systems will save you many headaches and thousands of dollars. Supported systems like the pageBuzz shopping cart are updated constantly to keep up with browsers and insure they always work despite the firewalls and oddities that occur in browser versions.

It may make sense to try to save money with free programs but knowing that you are not a programmer you should seriously consider what could happen to your business if there is a problem. Can you really afford it?

When you can get a fully supported shopping cart for $20 a month it just does not make sense to use something you just don't fully understand.

In every business you need to have the right tools. If you run a delivery service you need trucks that don't break down every day or repairs can cost you more than you make. If you manufacture a product you need tools and processes that make it cost effective and efficient. Just because you can buy an old broken down machine cheaper on ebay than buying a new one does not mean you save money. In most cases it will cost you more and have a negative impact on your business.

You would not show up on a construction project to dig a hole with a teaspoon. Don't show up for business online with the wrong tools.

 

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