Is your website
too old? Is the design dated?
We all face getting old, but
does your website have to?
If you built your website 5,
10 or even 15 years ago if probably needs some attention.
The sad part is that some
people are more worried updating their home than their business
website. For their home, they change landscaping, plant trees,
paint different colors add a fence, tear out the old and make it
new.
After all, nobody wants to
live in an old dated house. While the brady bunch style hose was
great back in 1960 is it just as appealing today?
House flipper make millions by
transforming old neglected and dated interiors to modern open and
inviting homes that people love to live in.
So why would anyone want to
shop on your old out dated website?
That is right, they don't and
that is what you had so many sales and you just see less and less
each year, because people move on to new things.
Yesterday they used
Myspace, the Facebook came along and now mobile apps are taking
the place of both of them. And all that time, your website sat
and watched ad never changed.
First, I will commend you for
being smart enough to have a website in the first place.
But you can't pay a website $300
to build 5 pages and sit back and look at it for 15 years. You
have to make updates, bring the design up to date and add more
current information.
If you bought a brand new car
15 years ago, it is not still a new car. It is old, faded and
worn out. And even if you kept it in amazing condition, people
look at it as an old outdated car or even an antique.
So what are the basic rules
for updating your website?
Keep the design fresh
and current
Keep the content
current
Use current references
and facts
Add a blog to show
dates and times of postings
Use contemporary media
Keeping The Design
Fresh
Just like fashion website
designs get dated and go out of style. If your website is out of
style it could really hurt your business. So make sure you do
updates every few years, not so much to the content, but to the
overall design.
You don't have to rebuild your
entire website if you use pageBuzz, just change the look to a
more updated style.
One of the great things about
sitebuilder is that you can upload a new template of design and
update your look without changing any of the actual pages.
This makes staying current as
easy as spending a few hours a year on some simple changes.
Keep the Content
Current
Just because you don't need to
work on the pages does not mean that you shouldn't. The content
needs to be current, fresh and contemporary. If your prices have
changed, update them. If you sell products then change the
information to the new models.
OH, but that is so much work,
right?
Get used to it, that is how
the world works now. Would you go to Macys.com if they had the
same clothes you saw for the last 3 years? Would you buy a new
car if it was the same as the one you bought 10 years ago?
So why would anyone want to
see the same information on your website year after year after
year?
Use Current References
and Facts
If you have articles or
statements on your website make sure they are up to date. If you
have something talking about the President Bill Clinton people
might question whether you are a time traveler or just dis not
realize he retired 20 years ago.
References to Myspace or the
Excite or Altavista search engine will leave readers wondering
where you have been for the last 20 years.
So update your pages, or add
dates so people know when the content was written.
Add A Blog
Blogs are one of the easiest
ways to stay fresh with content. They are easy to update and
archive the old articles automatically with dates so users know
when something was relavent.
If we create an article on how
to use the search engines, we have to update it when the searches
change. So blogs are great tools so you don't have to go back and
update everything you have created over time.
Use Contemporary Media
At one time having a barking
dog or a bird with flapping wings was cool. But the silly
animations of the 90's have been replaced with video and flash
presentations.
You need to embrace multi
media and bring your site around to the current trends.
Youtube is not just a fad,
with 1 billions visitors each month youtubers upload more than
100 hours of new video every minute.
How many videos do you have on
your website? Did you say ZERO?
Don't you think maybe it is
time to update that design, get your website back in the searches
and start building that online presence that you have ignored for
so long?
There is no better time than
right now to get started. Stop reading these articles and create
some of your own.
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