Do you have
unique content?
The most asked
question of any website how is how do I get traffic? How can i
get people from google, yahoo and msn to my website?
I feel like a broken
record sometime writing these articles because I repeat the same
thing over and over daily to everyone. (if you are too young to
understand the broken record reference, look it up on wikipedia)
Over and over I tell
people, you need more TEXT.
To which they respond,
what is text.
WORDS people! Add
more WORDS to the pages.
And they ask,
Keywords?
Look, this is not
brain surgery. Its not even as hard as writing a creative store
as a fifth grader. And essentially that is all it is.
The search engines
are looking for web pages that have something that others don't.
If you write your own content, then no other website has what you
have and the search engine will rank you #1 for that content.
How easy is that?
I often cite my
articles here on pageBuzz.com to try to explain what I mean by
unique content. I tell people to write unique articles that will
insure the search engines do not see their site as duplicate
content of another website. Then I look at their website 2 weeks
later and it has nothing.
My phone rings and
the person asks what they can do to get traffic. Again I tell them
to write articles and create unique pages. They tell me they
tried but did not know what to write.
This is where I
become an ass. Because if you are running a business and you don't
know anything about the business you just don't belong in the
business.
People who are good
at what they do can't stop talking about what they do. Always
offering advice and tips in their field. So if you can't write
one article about what you do, maybe you should not do it.
We work with a huge
base of crafters and artists who are experts in their industry.
Some ladies have been chrocheting for 20 and 30 years. You can't
do anything for 20 years and not know what you are doing.
Surely you must have
some helpful tips for others or just some ideas about items or
uses of the products.
If you knit a pair of
gloves, you surely know they can be work on a pair of hands when
it is cold. Is it so hard to write about different materials and
how one type is better in colder weather and another is better in
wet weather?
If you build bird
houses, is it a stretch to write a page or two about which kinds
of birds use which bird houses and why? You must know or how else
could you build what people need?
I don't know if people
just don't think they know what they are doing or when you take
their tools out of their hands and replace it with a keyboard
they just get lost.
If you can find it in
yourself to write about what you do, offer advice for others and
show that you are in fact an expert at what you do, then people
will buy from you and people will come to your website to read
what you have to say.
If you are reading
this article you already know that. Now it is time to apply that
to your own website.
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