When you webmaster
tells you to move from pageBuzz? What should you do?
As our company, pageBuzz.com
grows so does our interaction with higher end clients (meaning
more money to spend than average) and their professional
webmasters and sometimes it can be quite a rub.
Webmasters think they know
everything and want to do what they think is best. They hate our
simplistic approach that works 100% of the time and they want to
embrace the newest fads and web standards. They want to build
with php and add in all the tricks they have learned because it
makes them feel superior over their clients.
Unfortunately, the customer is
caught somewhere in the middle of all this bickering.
Business owners come to
pageBuzz for one reason, not the cost, because they can afford
almost anything. They come because it makes sense. Because they
want a website that works and that they can manage without
depending on a webmaster every minute of every day.
They want tools they can use,
edit and manage themselves.
Webmasters hate to have to
learn new things, so they rant and rave that this will never work,
that they can't build designs on pageBuzz and in some cases cry
like children that have just been slapped.
Look webmasters, here is the
deal.
Nobody wants to buy a car that
needs to be serviced every week, or that they need a mechanic to
start every morning because there is no simple solution like a
key start.
When it comes to websites you
are just behind the curve.
Now some 20 years into the
Internet, people understand computers and technology, at least
the basic premise of using a web browser to go online. They
update facebook pages, use apps to do everything from sharing
music to finding directions. So when it comes to their business
being online, they want some level of control.
Creating pages in PHP and
requiring site owners to learn how to edit PHP is like asking
them to go out and crank start their car in the morning. Sure, it
was acceptable at one point but not today.
More and more business owners
are transitioning to online site builders because it makes sense
and pageBuzz.com makes more sense than any other online system.
It is more flexible, more configurable and more user friendly.
With the growth of the
Internet webmasters have so many options, so many choices and if
you ask 100 different webmasters what should be used they will
give you 100 different answers, so who is right?
NONE OF THEM. The business
owner, the people paying the bill, they are the ones that are
right and they are often misguided by webmasters with enlarged
egos.
The fact is, no mater how much
a webmaster knows about design, they just don't know the impact
of a website on a business, because they don't run one. They don't
have to live with their mistakes, or deal with users that can't
access pages due to failed SQL connections or badly writen PHP
files.
Business owners are looking
for simplicity not complexity.
Now don't take my word for it,
do some research about how webmasters are over building websites,
too much for browsers to manage, too much for the bandwidth, to
heavy on the back end. They throw everything including the
kitchen sink on the pages which prevents any average person from
understanding how to change it.
Just like these business
owners are reaching out to use to use simple tools to manage
their website, their customers want simplicity as well. What good
is the fanciest website if it just does not work on every
computer?
And what good is it if the
website owner can't manage it without the webmaster?
It is only a matter of time
before webmasters have to grow up and start developing on
sitebuilders because eventually they will run out of customers.
One of the biggest complaints
we get about independant webmasters is that our customers hire
them, they convince the customer to move and then after they are
paid, they are no place to be found. The customer cannot manage
the website and they call us and ask us to help them get back to
what they had previously at pageBuzz.com.
So what is our solution to the
problem?
Well, we would like to say,
get a better webmaster. If they truly know what they are doing,
building a page on any system should be a snap. Certainly
creating a template for something like pageBuzz or any other
sitebuilder should be webmaster 101 since every single dynamic
site runs from templated content.
But since we can't fire your
webmaster we have a few basic rules for you to remind your
webmaster when they build your website.
1. Don't use technology just
for the sake of using it. Just because you can do something does
not mean that you should.
2. Don't assume users have the
latest and greatest computer, browser or plug ins. Build for
older browsers, older people and non tech savvy individuals.
3. Don't assume that everyone
has a super high speed connection. Most rural areas do not and
even those in metropolitan areas people often opt for slower
plans to save money. Also consider that more than half of
Internet traffic is from mobile devices and that speed is often
painfully slow if not directly under a 4G tower.
4. Simple is better in every
case. Having visible links rather than hidden divs on the page
makes navigation for the average user much easier.
5. Remember the UX, (user
experience), this is not about what you can do but what the user
needs from the website they are on.
6. STOP using small text. Sure
it looks cool at a glance, but it sucks to read especially when
you have it almost the same color as the background.
7. Remember, design is
secondary to function. The best design in the world will not make
any more money for the site owner than a basic design, it is the
content that really matters.
8. Don't forget about the
search engines. If you are using javascript to deliver content it
is usually invisible to the search indexes, so avoid all the
external files and take a step backwards toward HTML in the
actual page.
9. Webmasters need referrals,
so having a customer with a site that makes them happy is 10
times better than having a customer with a great looking site
that they can't do anything with.
10. Last and most importantly,
it is not your website, it is your customers website. So rather
giving them what you want them to have, give them what they want,
even if that means building the pages on pageBuzz.com
Form our standpoint, you only
need to tell your webmaster one thing.
"It is my
website and this is what I want, if you don't want to do it,
there are hundreds of other webmasters that will"
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