I built my Website,
now how long should I wait for sales?
You would be amazed at how
many time a week I hear that. or what's next, where do I put the
words I want people to find me for?
Then when i respond, I get,
what do you mean I wont get any sales? I don't understand if
people can type the word "Jewelry" and find me then
what good is the Internet. I find other businesses when I type in
"jewelry".
Yes, you do find businesses,
to be precise, 523 Million results on google. Every Jewelry
article, business or vendor around the world.
And back in 1999 even up to
the early 2000's you could actually build a page and get loads of
business just waiting for it to arrive.
But that was 15 years ago and
there were not even 10,000 pages listed for jewelry.
The Internet has become huge,
everyone is using it from children to adults, on cell phones and
tablets 24 hours a day. And because of that, you have to be on it,
you have no choice.
But as a result so is everyone
else.
So we are back to, you have to
advertise or nothing will happen.
And before you get discouraged
and close down your website, ask yourself how you shop, how you
do research, online, right?
And when you want to find out
how much something is for a weekend home project you check the
Lowes.com or Homedepot.com website, right?
How do you get to those
websites?
Do you type in "how much
will it cost for lumber?", or "I need a 2x4". Nope,
if you are like most people you go to yahoo, google or bing and
search for "Lowes or "Home Depot". Why do people
search instead of going to lowes.com or homedepot.com, because
they don't know the address of the website, but they know the
businesses.
The same it true for walmart,
amazon and ebay, people use those business just like they use Joe
the plumber and Fred the barber. And the will find Joe and Fred
by, not by searching for "Plumber" or "Barber",
they will find it by searching for "Joe's Plumbing of Tampa"
or "Freds Haircuts of Tampa", the name of their
businesses.
Well that suck right? How can
you get new business from a website.
Well, you still can with the
right website and enough pages and over enough time. But it wont
be enough to build a business from scratch get get rich tomorrow.
A website have great value,
probably more so than any other form of advertising for the money.
But then again, how many TV commercials can you run for $20 a
month? How many people can you mail brocheurs to for $20 a month.
How many sales people can you employ for $20 a month?
Don't expect a $20 website to
replace or be your advertising campaign. It just wont do that,
not at all.
And even if you spend $200, a
month or $1000 a month for better hosting, it wont do any more
than it does for $20 a month. It is just a website and people
need to accept that.
To build a business, you
should never wait. You always need to build your business ever
way you can.
In todays market you will be
lucky to attract new customers with a website. Now I am not
saying that people don't find businesses every day using the
searches, but if you could build a website and get rich or even
make a living, then everyone with a website would be rich and
they are not.
It is just a tool, one of many
tools that a business owner needs.
I don't call the phone company
and ask when people are going to start calling my business. I don't
call my suppliers and ask when people will start buying what they
sold me.
So why are you calling your
hosting company and asking when you will start seeing customers?
People believe that websites
are magic. The think it will make them rich, at least that is
what all the TV commercials tell them. But it wont.
Building a business is a long
term project, requires much more than just a website and if you
don;t understand that, then many owning a business is not the
right choice for you.
Whatever you decide, please
don't wait until customers start rolling in,because when they don't,
I don't want the phone calls on how you failed because your
website was not good enough.
Now you might think i am
kidding but we have seen our share of quitters.
I have seen loads of people
that closed their website in less than a month when they did not
see any sales.
Seriously, less than a month
from when they bought it, built it and waited. They paid for a
full month and didn't even wait out the full month, just gave up.
The number would amaze anyone the percentage is so high.
So if you have been thinking
you can build a website and sit back and wait for sales, don't
even bother wasting that month waiting.
But if you are a serious
business owner, and understand commitments and building a
customer base over time, the Internet is a place you want to be
and pageBuzz.com is a great home for your website.
You won't find many articles
from website hosting companies that tell you this information.
They all want sales and will tell you just buy their this and
that and wait longer. They will milk every last penny out of you
until you are beat down and discouraged.
We think honestly is the best
policy and we tell it like it is whether you like it or not.
We think if you know nothing
will happen from having a website without advertising will
prevent you from wasting time and get you started on marketing so
you can grow your business. Maybe you will get a head start while
your competitors have their websites at other companies that keep
telling them to just wait a little longer.
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