Did you know google is at war with your SEO practices?

It seems crazy that just a few years ago google was not even known and now people bow at its feet and worship it like it is a GOD.

But with great power comes great responsibility, and google has become a dictatorship. They dictate how you should build your website, what should be on it, who you can link to, who can link to you, what page formatting you use and so on.

Now, maybe I missed the memo but when did God retire and google become GOD?

Webmasters swear by google tools, but all google is doing is increasing their footprint on the Internet and turning down the screws on every business owner.

In fact, they have become so powerful that it has come back to bite them in the ass.

Google based its rankings on how many other websites linked back to you. Assuming if so many other people said you are popular then in fact you are.

Now they created the system because, nobody was abusing it since google was still nobody.

But now all these years later google has a war on their hands, one they created, one they started.

For years webmasters have been linking from as many websites as possible, exchanging links and buying links from other sites. They did this to increase their link relevancy and push their websites up in google page rank.

Keep in mind, this was google's plan to figure out what was popular and what was not popular. So they encouraged webmasters to do this, have other people link back to you.

Now after years of webmasters doing just that, google has found that this method does not work well any longer. Because like everything else it is abused by everyone.

That the entire basis of their search, the thing that made them better is no longer valid. But still, a huge part of their search depends on it.

So they tried to get webmasters to remove links or disavow other sites linking to you. Basically, tell them that if they are buying links, we will penalize you. You know, put the fear God in them.

So how does this work?

Now if I build a spam site and link to all of my competitors I can take them out of the searches?

If I run an add or a banner and they find the link back to my site do I get penalized?

This is not good stuff. It scares anyone from buying an ad on any website other than google.

It blames people for what other people are doing on their websites.

Webmasters are running around like chickens with their heads cut off trying to get other webmasters to remove links to their website, which is just insane and defeats the entire basis of the Internet forcing webmasters to not link to any site except google.

Of course that is never going to work.

But google is at war with all the websites and their SEO practices. They can't have any single webmaster figuring out how to get to #1 because the search engines would be flooded with spam.

Now, google estimates that 1 million spam pages are added to the Internet every hour, 24 million a day. I think that is a serious under estimate and they probably do as well, but why scare people.

So I understand why google needs to make changes and filter out spammy sites, but doing it by using the same method they used to create the popular sites does not make sense.

But then again, google has not made sense for many years now, so that is no surprise either.

So where are we?

What do we do with our websites?

How do we keep from getting banned from google for doing what they told us to do 10 years ago?

My suggestion, just ignore it all. Run your business and forget about google.

If you are not running ads because you are afraid of google, then they are running your business.

If you don't put a link on a page because you are afraid of google, then they are running the entire Internet.

Is it the Internet or the googlenet?

It seems like in the short term google's solution has been to rank sites based on company income and revenue models.

So now sites like walmart.com, amazon.com, buy.com and others control the ecommerce searches. Certainly that gives users links that are know to be solid companies and it is a very safe way for google to run their index.

But, that is not how it has been run for the last decade.

The Internet was an opportunity for anyone. A chance to make millions with no investment, the path to a dream and an even playing field for small retailers competing with mega stores like walmart and target.

But now, it appears the top results seem to be similar to the the ads being run. So if a company dumps millions into google ads they seem to be at the top of the searches.

Now, if you are paying attention, there seems to be something very sinister about what google is doing.

It is no longer a valuable tool for webmasters, it is a waring corporation blatantly blocking honest webmasters and propelling their advertisers to the top of the "unbiased" result pages.

It is sad to see this type of behavior, but mark my words.

This is the same behavior that AOL exhibited when they were the largest company in the world and where are they now?

Google has strong competition from BING and Yahoo and despite their foray into phone service and everything else, when they lose their core audience it will be a quick fall to the bottom.

Let hope they get their act together and start acting responsibly like they should.

For now, as webmasters, just sit back and wait to see what their next move is before you get caught in the war on SEO and destroy your customers website completely.