10 reasons why it is
not a good idea to use "google analytics" on your
Over an over we get people
that are looking to add google analytics to their website and
over and over we tell them not to do that. So lets outline all of
the reasons you should not use google analytics.
already provides excellent stats and having google track it will
not add any value to your website or give you any details that
you don't already have. In fact google has trouble
cannot see the difference between automated and human traffic in
2. Because google
the stats tend to be inaccurate.
Not all browsers support
accurate. What is the point of having partial data?
3. Google does not do
this out of the kindness of their hearts. They get value
out of tracking your users that they can aggregate and sell off
to corporate clients.
So if you find a successful
advertising method they will know where it is, how much it works
and sell that information to your competitors.
If you want to share all of
your customer information with your competition, then by all
means add google analytics to your pages.
4. Having google
analytics in your pages slows them down and can prevent pages
Any time you have code running
on outside servers your pages now need those servers to respond
as well as your server to load the page. This can cause slowdowns
and over time will cost you customers that did not want to wait
for the pages to load.
5. Having google
analytics in your source code can drop you down in other search
Do you think Bing and Yahoo
want you at the top of their pages so google will know what their
users are searching for? Of course not and that is why typically
sites can drop significantly in those results after adding google
analytics to their pages.
6. Users are often
offended by tracking especially by the search engines.
"a suit was filed
in US federal court demanding Google pay unspecified damages
for violating the privacy of millions of people, and
potentially national anti-wiretapping law"
People are well aware of how
google violates their privacy and will often avoid sites that are
associated or use google tracking programs. That means you lose
potential customers. People take this seriously whether you know
about it or not, they do and they will avoid your site.
7. Google shares data
Did you know that google
provides data to government agencies such as the CDC? If numbers
of people search for a disease in a certain area they notify the
cdc that there could be an outbreak. They claim they would never
use it to identify an individual, but they could if need be.
So lets say your site sells a
product that becomes popular with people that are involved in
illegal activities. While those undesireable individuals surf
your website, does that mean your website/business will get
flagged by Homeland Security for investigation?
Don't think about it, search
the net and see how the government is closing sites, ceasing
domains and enforcing a reign of terror on small businesses.
Do you want your business data
accessible by these agencies? It's probably nothing but is it
really worth the risk?
8.Google will know
what your website traffic is and that could affect your search
If google sees little or no
activity on your website they can shift your search result pages
for sites that have more users. So if you are trying to build
traffic adding google analytics could have the reverse effect and
actually cost you traffic and prevent any growth.
Google uses the data to help
their search data, so knowing your site is not popular helps them
move it from the results and improve their search results at your
9. Google analytics is
not your website and does not understand your website programming,
only page accesses.
So it cannot break down how
many accesses to your shopping cart or which products customers
are viewing the most. The stats are base on generic websites and
give no real relevant data pertaining to your own website. That
is precisely why we have developed stats based on our programming
to give the best possible data and show information and trends
that google analytics could never provide.
10. Google is building
Google has been long
criticized for tracking users, aggregating data from sites like
you tube, search and gmail. Now with updated gmail links though
tracking programs, google chrome users and google analytics they
can track almost everything everyone is doing.
Do you want to support this
"Big Brother" eye in the sky watching everyone
including you and your users?
When will privacy mater again?
People are willing to give it
up just for an opportunity to get ranked higher in the searches.
Go ahead add google analytics to your pages, open your doors to
Homeland Security and flush our privacy down the toilet. Maybe
you will make an extra $10 this month with your website. I am
sure it will all be worth it in the end.