Getting What You Paid For in Website Hosting
Getting What You
Paid For
In general. website hosting is
a game of you get what you paid for. If you paid $2.99 for
unlimited space and bandwidth, don't be surprised when you get no
support or your website is offline for days at a time.
If you are trying to save
money you might in the short term, but you will pay later for it
in many different ways, lost sales, lost email, missed
opportunities and a bad reputation when people can't access your
website.
You can tell people all day
long that your host was down, the server crashed or whatever,
they still see your website being down as a reflection of your
business. "If they can't even keep their website up, what
can I expect from their service?".
If your website is the first
point of contact between you and new customers, it needs to be
right and it needs to function at 100% all of the time.
As a hosting company we will
tell you that a little downtime is not the end of the world. But
you only have a small window of opportunity to hook a customer
when they click on one of your pages. If the website is not
responding or is slow they just go someplace else.
If you are selling used cars,
that could be a lost sale of $10,000.00 or more because you paid
as little as possible for your website hosting. How does it feel
now?
Of course paying more will
never guarantee that you don't have the same problems, but paying
less will insure those types of problems. Companies just cannot
provide an upscale personal service for $9.99 a month and none
that offer services in that price range will promise to replace
the services that people pay thousands of dollars a month for.
Not every business needs
personal network technicians, 24 hour staff and multi million
dollar networks but all businesses would like it if they could.
Of course the budgets are at issue and you can hardly compare a
$10,000.00 a month budget with a $2.99 budget. Larger companies
can afford and need much more than small companies yet the impact
of a website on the customer is the same regardless of the size of the
company.
Your website puts you on an
even playing field with larger companies and consequently you
need it to work better than theirs to compete in the same market.
Saving money on anything is a
great idea in todays business market. However you have to be careful
what you save money on and understand the impact on your business.
If you need a delivery vehicle
and you buy a used truck on craigslist for $500 you save $20,000.00
over buying a new one. If you use that vehicle all day every day
you will probably spend $20,000.00 a year in repairs to keep it
going while the new vehicle would have cost just $5000.00 per
year if financed.
Did you really save any money?
How many accounts did you lose because deliveries could not be
made or were late? How many hours did you pay a drive to wait for
the vehicle to be repaired? What was the real cost?
As business owners we evaluate
scenarios like this all day every day except when we get a
website. We look for the cheapest plan that offers the most. We
spend as little time as possible on it and then ignore it.
At pageBuzz.com we realized
that businesses looking to save a few dollars a month on websites
don't see the value in the website and don't care. We realized
that we were competing with the cut throat hosting companies that
offered plans at $2.99 a month for unlimited everything.
We run a full network of
enterprise level servers, a multi million dollar back end and 7
day a week personal support for our customers. We have real time
back ups, fail over servers, redundant dedicated bandwidth
providers all managed by a simple to use sitebuilder platform and
we do it for just $20 a month.
So our question was, are
people willing to pay a little more for better service or do that just want to
save as much money as possible and pay as little as possible. The
answer seems to be, saving money is more important than having
a good product.
It was very disappointing to
realize that small businesses were so short sighted and we had no
intention of down scaling our service to make it cheaper. So we
try to educate people on the value of website performance and
reliability.
Our focus has been on
businesses that have been jilted in the past by cheap hosts or
webmasters. Businesses that have lost their entire website
because of a server crash and had to pay all over again to have
it rebuilt, businesses that have customers calling them saying
they can't access their website and so on.
We realized that most people
will not pay for quality until that have paid the price of being
too cheap. They don't install an alarm until they are robbed, the don't
carry a spare tire until they are stuck with a flat, they don't
eat right until they have serious health issues that force it.
It seems our society is one of
wait until it is too late. It is sad, but true.
When it comes to website
hosting, businesses are the same. They buy cheap until it ends up
costing them more then they look for something like pageBuzz that
offers more reliability.
Unfortunately for us, there
are services that are buying $2.99 websites and selling them for
$20, $50, $100 and even more. So it is not enough to just pay more
for a good service. You need to understand what they offer, know
the reliability of the company, the hardware, the backup systems,
the network and what they really provide.
Try not to get caught up in
fancy terms that you don't understand or taken in by services
that look too good to be true. Talk to real people, ask real
questions and see if you get intelligent answers.
I called one of the $2.99
hosting plan companies and asked if I could run a site the size
of youtube.com on their service. They told me that would not be a
problem at all. Just sign up and they can handle it.
Since I know that youtube runs
thousands of servers and pays millions of dollars a month in
bandwidth with annual cost of $750 million dollars, I was very
pleased that now google would be able to save $750 million
dollars and just sign up for a $2.99 hosting plan. I am sure
google will be very pleased to hear that as well.
I don't know if the person
thought I as an idiot or they were just completely stupid. Either
way, they are just telling everyone that they can do anything to
get them to sign up. It is a joke and you need to understand that
anyone that says they offer unlimited is lying and has no morals.
They will take your money and provide little or nothing in return.
It is a mine filed online and
it is buyer beware, which make it very hard to find a quality
hosting service.
But what you can take to the
bank is that if it is ultra cheap, it most likely is a very cheap
and unreliable service.
For us, we have to compete
with these outlandish claims of amazing products for pennies, but
for you, as a business owner you need to sort the good from the
bad and make the best decision for your business.
Be careful, do your homework
and make the best informed decision you can. DO NOT sign up for
the first service you find until you make some comparisons.
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