Do you want to know
how to get on page one of google?
I can tell you absolutely how
to get to page one on google and it wont cost you one penny. I
can tell you absolutely how to master the search engines, how to
manipulate your website so you get front page placing.
But before I do, lets talk
about what page one of google really is.
Google delivers about 5
billion searches each day, so that means there are 5 billion page
ones on google each day.
Now, which of those 5 billion
pages do you want to be on?
If you sell leather purses do
you want to be on a search for vegans dinner recipes?
If you sell vegan food do you
want to be on page one for beef producers?
So what does it mean to be on
page one?
Does it mean anything at all?
With most searches already
established in databases, google already knows what people are
searching for and they have a canned response ready, page 1
through whatever.....
So if you search for "Jewelry"
google has the results already set up and ready to deliver.
Certainly being on page one when someone searches for "Jewelry"
is a good thing, but the chance of you getting in on that are
pretty slim.
I don't care how much you
spend or how many people you pay, unless you know what to do,
change it every month and keep working it over and over, you wont
get there.
So then how do you get to
number one?
If you just build a regular
website you will get to number one, at least for something.
The pageBuzz website stats show you a breakdown of how people find
your website. It shows what people searched for and what page of
the search engine those terms were on.
It is very common for websites
to see page one ranking for many different terms.
And why is that?
Is it because you added meta
tags? NO.
Is it because you bought an
SEO submission scam? NO.
Is it because you posted links
on craigslist? NO.
It is because you have the
words that people are looking for in your page.
Now that means that every
string of words or characters is a chance to be on page one.
Every article you write, every sentence you form gives you one
more chance to find users on page one of google.
If you are the only person
with that information, you are guaranteed position number 1 on
page 1 of google.
Lets say you make up a unique
number, a stock number for an item, just for laughs lets use:
GOOGLE86T524134928635TGDES as an example.
That does not mean much, but
if you search google for "GOOGLE86T524134928635TGDES"
you will get 0 results. No pages match that string.
(in time as this page gets
indexed, when you search for the string you should find this page
as #1)
So if someone is reading that
stock number off of one of your product labels and searches for
it, you are number 1.
Now, that is not useful if you
are trying to find new customers, but it is useful if you want
your customers to find your products. If you use a number like
"1001" then people looking for that number will never
find your pages.
So the way to get to number
one on google is to have something that nobody else has.
Now I get people all the time
that tell me they are number one on google. And I chuckle and say
that is great, but page one for what?
In most cases they are number
one for "thenameofmybusiness.com", which they should be,
because that is what people are looking for when they search for
them.
But are you #1 for product
names, product descriptions or services.
Of course there are 5 billion
different page ones, so it is not really a big deal to be on page
one, in fact it is expected.
You really don't have to work
hard at all to end up on many page ones, but you do need content.
Unique content is always best and having unique names, place or
strings will insure that you can be found on one of those page
ones.
Now maybe you are not on page
one for "Jewelry" or "Plumbing" but maybe you
are on page one for "Sliver plated diamond rings" or
"unclogging leaky toilets in Tampa".
The fact is, 15% of all the
daily searches on google have never been searched before. That is
750 million searches a day.
So even with the billions of
daily searches, even google does not know what people will search
for, so trying to corner the market on keywords is pointless,
because chances are people are not even searching for that.
We maintained a page that was
#1 on google for "websites for sale" and that resulted
in about 10 click throughs a day. The reason being, as great as
that sounds, only a handful of people ever searched for that
exact phrase.
People search for "professional
jewelry website for sale" or "a website I can buy cheap".
So while you might type in a
general word like "jewelry" it is not as common for
google users to do the same.
By having an array of content
it will actually serve you better than trying to master some
keywords that you think will make you rich.
The fact is, it is very simple
to get to page one of google. The question really is, which of
those page ones is going to give you the exposure that you want?
That you need?
Build your website for your
customers, they will be the ones searching for all the crazy
things and if you serve them, you will be on their page one.
If you keep trying to master
google, you will never realize you are missing your market
entirely.
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