|
How do I get in the
Search Engines?
I think I may have written 100
articles on this topic as well as creating several videos. But
still, it is the number on topic of conversation on most of our
hone support calls.
The first thing I ask, is let
me see your website. Lets see what you have and what you can
improve.
As usual, I see a website with
maybe 2 paragraphs on the front pages, a slideshow, a contact
page and maybe some pictures.
So I have to tell people,
expect for the 50 words you have on the home page, you wont be in
the search engines for anything.
"What do you mean?"
they yell in anger. "Why am i not in the search engines?".
Once again, like a broken
record. You can't be in the search engines for anything if you
don't have the content on your page.
If you want to be found for
"website hosting" you need to have the terms "website
hosting" on the pages. It is that simple.
If you sell "Clam Shell
Jewelry" and someone search google for "Heating and Air
Conditioning" they don't find your website. Why, because you
don't have the words "Heating and Air Conditioning" on
your website.
Likewise, if you don't have
the words "Clam Shell Jewelry" you wont be fond for
that either.
It is pretty easy to
understand from that perspective.
Ask why you don't get found
for other things and you know why you are not being found for the
things you want to be found for.
So what do you need to
do to maximize SEO and get your keywords on your pages?
Identify
Keywords
Create keyword
rich content
Add that
content to web pages
Update old
content with new relevant content
Identify Keywords
The first step in creating SEO
content is to make a list of the keywords or phrases that you
think people will search for and what is relevant to your
business. If you end up with 10 keywords, that is not enough. If
you have 100 keyword phrases, then you are just getting started.
The more you have, the more
likely it will be that people can find you.
Once you have established a
list of keyword phrases, you will need to integrate those into
content for your pages.
Create Keyword Rich
Content
This can be done in many
different ways although all the same in that they will be clear
consise text based content.
You can work the keywords into
product descriptions, write articles or even make daily blog
posts. As long as you use the keyword phrases on the pages, then
you have some chance of people finding you for those keywords.
But if the keywords are not on
the pages, then you have zero chance of being found for those
keywords.
Add Content to Web
Pages
Once you have determined how
you will add the content, now get it on your website.
I always recommend writing
articles over 500 words with a dabbling of the main keywords in
the page. Talk about related items, products or services.
If you sell website hosting,
talk about other companies that sell website hosting like Godaddy,
web.com and others.
If you design websites, talk
about SEO, building graphics and other topics that relate
directly to your keywords.
The search engines don't want
to send users to a page with just the keywords, they want to send
people to the pages that have detailed information about the
topic.
So if your topic is "Engine
Rebuilding" write an article that includes, disassembly,
machine work, parts replacement and putting it all back together.
That way, not only do you have
the keywords "Engine Rebuilding" you have relevant
related content as well as many additional keywords that fall
into place.
A search engine will not send
anyone to a page that has the words "Engine Rebuilding"
in the middle of the page in big letter with a picture and the
price.
But they will gladly send
people to a page that explains how to rebuild an engine or the
process you use to rebuild the engine and why people need to use
your service.
Frequents Updates
You need to update content and
add new content. If you are writing articles about something that
does not exist, it could date your pages. You need current
references, topics and updates that keep you in vogue and up to
date.
Add new articles whenever
possible, make subtle changes to existing pages so the search
engines see that they are current and changing.
Websites are not a "Set
it and Forget it" type product. You have to keep them
updated, add new pages and manage them as your business and the
market changes.
You do it with your building,
you repaint, you change decor and overhaul your look.
People get bored with the same
old stuff, so you change and make it fresh.
Try to keep the same mindset
when it comes to websites and the search engines will respect
what you are doing and keep you listed high in the search engine
result pages.
|
