How to
Build Your Own Website
To build or not to
build.
Day in and day out I need to
explain to people why they should build their own website. Most
cry that it wont look good and it wont be professional.
SO WHAT!
Your website is a direct link
between you and your customer. If you are a one on one business,
you wont impress anyone with fancy graphics and flashy logos. In
fact, an over fancy website is the cause of more lost business
than anything else.
Example:
If I am a small business and I
need a local accountant.
I look at the website and it
was done by some professional graphics company. Immediately I
assume I can't afford this accountant.
But in fact it is just some
lady working out of her home office that charges $20 an hour.
If you are a local
business with local rates, the website should reflect that.
If you hire a professional
designer, the site will reflect that designer and not you.
You should not alienate the
customer by making them think you are something you are not.
If your website looks like
some giant legal firm and you show up in a ford festiva and your
office is your briefcase and a 10 year old laptop, the client
will be disappointed in you immediately.
The laws of direct
marketing alway apply.
Advertise truthfully and you
will get honest clients and build an honest business.
It may seem nice to embellish
and make your business look bigger than it is. However,
eventually your client will learn the truth and lose faith in you
and your service.
You have to assume that
someone who is interested in buying handmade handbags is not
going to be impressed with a fancy website that show huge
factories of workers.
But they might be impressed
with a homemade website that is easy to navigate and has clear
and detailed images of the actual product. They see you are small
and they are getting a one of a kind item.
If you paid a professional to
build the website, no one will ever believe you are making
handbags out our your house.
All too often I see a bigger
flashy banners than the actual images of the products. Over
indulgence in design and graphics and not focus on what companies
offer.
Stop trying to be a
professional webmaster and show the customers that your product
is worth buying.
People build their own
websites on pageBuzz because it s easy to understand. But then
they want to ignore the same aspect with their own clients.
Your client is the same as you.
They want clear organized and understandable content. They don't
care how much you spent on the website but they will care if you
cut corners on your product.
Add videos of you making it.
Tutorials on how to use it, how to maintain it and how it
compares with other products like it.
No webmaster can do that for
you.
What a webmaster can
do is create an image that does not reflect what you do.
There is a certain amount of
hype that can work in almost every case, but for the most part
people see right through it.
Fancy graphics will never sell
products because if you don't have the information about the
product people will just go to someone that does.
If you are worried that you
can't make the website look professional, don;t worry. Call up
pageBuzz and we help, no extra charge.
We help you get everything in
a professional order so you don't look bad.
But what we can;t do, what no
webmaster can do is create information that is in your head.
So as you think about
building your first website, think about how your webmaster
is going to extract that information from your brain onto the
website.
If you were not born with a
USB Port in your skull, you just might have to type out that
information on some pages and that means building the website
yourself.
10 Years ago you
could hire webmasters
But today, you need to be
involved in your website, make updates and changes regularly.
Even the people looking for webmasters all ask for a website they
can manage themselves.
So if you can mange it, you
can build it.
pageBuzz has all the
tools you need and the help you need. Give it a shot and you
might be surprised just how great it turns out.
|
