Why a 5 Page Website Just Doesn't Work Today

I recently completed a directory of about 100,000 businesses and took a good look at their websites, not all but hundreds of them and they had one common thread, most are the basic 5 page website they started with years ago.

For the most part, they have been unmodified, designs are dated and the look is boring and plain. But aside from the aesthetic value they just lacked content.

Websites are probably the most critical tool for a business today and usually the primary and first impression a customer will get of their business. So having something that looks like you didn't make an effort, well, what would you think?

Todays customers expect more, they want information about your business, prices, products and ANSWERS!

If you website was built by a webmaster 10 years ago just to get you online, it is doing nothing to help you.

Most websites have very little to offer and in those cases, customers simply click on the next business listed in google, yahoo or bing.

So all those TV ads, Mailings and expensive ad campaigns, they terminated at a boring and information less website.

I have customers that have put everything including the kitchen sink on their websites, so much so I have to yell at them to remove stuff so people can find things. Then I have costumers that have 2 or 3 pages with one paragraph, a slide show and a phone number.

The amazing thing is, the ones with all the junk on their pages that they did themselves, their businesses are booming. People see that they have a lot to offer, appreciate their openness and see them as humans.

The people with 3 pages, they call me every year and say, this website is not doing anything for me. I have no business from it and it is just costing me money.

So I give them the pitch, tell them how they need to add content and get them motivated.

The next year they call again and this time they added one more page but now the same result.

I have been in business for well over 30 years and to date, I have never seen any business that set up something, ignored it for a year and grew or even continued to make money.

Businesses are hard work and websites are also a big part of that business.

It costs the same each month for a website with 1 page as a website with 100 pages. So why do you have 3 pages after 3 years of having a website?

I really hate when people blame pageBuzz because their website is not working for them. And especially so when I tell them over and over what they need to do.

The problem is, nobody looks long term. They add one page and see no new customers in the week following and they give up.

So now there are millions of neglected websites out there that need help. Websites that need makeover and content to catch up with todays requirements.

Hey, you are not still using that cell phone from 1999 are you? So why is your website still saying I was built in 1999?

Today cell phones have Internet access, video games and software apps that can do everything from tell you how much food you ate to how many dollars you made.

And with that type of technology people are much more sophisticated, they expect more from a website.

Sure you don't have to give them games or calculators but you do need demos, video, multi media and information about what you do and what you offer.

You need to show prices, services and what value they can expect.

So them why you are better and why they should use you.

It is your chance to sell what you do. You have one chance to impress them, don't blow it.

If you are sitting on a 5 page website, you have already blown it.

If you are considering hosting your website at pageBuzz.com you likely read more than 5 pages here. Now what does that tell you about what people expect?

Nobody will use our service unless we can adequately convey what we do and why we are better.

If you spent any time on our website, you know those are exactly the answers you are looking for.

So don't ignore that when it comes to your website. Don't miss out on all the business that is viewing your website. Build some pages, and give the customers what they are after.

It wont cost you a penny and it can make you a pile of cash.

 

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