How to Build a
Website in Under 5 Minutes
I can't tell you how many
offers I have seen at website hosting companies that tell you
that you can build a website in under 5 minutes. That is so
ridiculous it is mind boggling.
Sure you can build a website
in a few minutes, but the site will be useless and a waste of 5
minutes ad how ever much cash you are paying for it each month.
The whole basis for the growth
in the Internet has been the easy exchange of information and the
vast resources available. While a 30 second TV commercial can
hook a customer, a website can inform them and give them the
information they need to make the final decision to purchase a
product.
If your website consists of a
"Welcome to my website" page, a contact page and 2
paragraphs about our business or product on an about us page,
which is about what you can do in 5 minutes it has no value to
anyone except the hosting company charging you every month.
Hosting companies advertise
that it is easy so that you will sign up. And the people that are
looking for the easy way to success will do just that,
unfortunately they won't find it. At least not in 5 minutes.
The fact is, building a
website takes time, effort and patience. You will add to pages,
write articles and update information on a regular basis. You
can't just build it and forget it and you can't build it
in a few minutes.
If pageBuzz.com consisted of 5
pages, 1 a welcome page, 2 a contact page, 3 a sitemap, 4 an
about us page and 5 a signup page. Do you think anyone would sign
up for website hosting with us? Would you?
People want to know more
detail. They expect to read how it works, how they will use the
tools, how other people are doing, look at samples, see
demonstrations, read about search engine placement and how their
website will be found online, learn what a domain is and how they
can get one and on and on.
If our website was 5 pages we
would not be in business. If ebay was 5 pages they would not be
in business, if google was 5 pages they would not be in business
and the Internet would not be what it is today.
Nobody is searching for a 5
page website except the people looking to build one. People do
research and get information, that is why they call it "Information
Technology". The one thing that a 5 minute website does not
have is information.
There is no sin in being too
lazy to build more than 5 pages or spend more than 5 minutes
building a website, there are plenty of good people that do not
want to spend the time needed to do it right, but none of them
will make money with their website and none of them will get any
benefit from their website.
Having a website with a
picture of your store a map and an address is just about useless.
It is definetly not completely useless because having a domain
and at least an address and phone number will help your existing
customers find you and call you. But it will not get you new
customers, it will not help your business and it will not help
your reputation.
I don't care if you are a
retail store or a plumber or an attorney, without a good website
your are wasting a huge opportunity for your business.
A lady called me and said she
cleans houses. Nothing glamorous, just wanted a 5 age website
with her phone number and a page about services. I explained that
nobody is going to find the website unless she adds content.
Create articles about house cleaning, talk about how to clean
rust stains properly, talk about the chemicals needed to clean
bathrooms and the antibacterials that will kill fungus on the
floors and anything else you can think of.
People are not going to find
your website unless you have content. When they do find your
website they want to know you are an expert at what you do. If
you don't demonstrate that you are an expert in some way, you
just lost a potential customer.
I told the lady that it does
not matter that you only clean houses, your website is the first
point of contact for new customers. If they are not impressed
with your knowledge they will look for someone else who is just 3
clicks and a google search away.
I think everyone can
understand that with house cleaning, if you see a website that
someone spent 5 minutes on, you would not expect them to make any
more of an effort on your home.
Think about this. Mail order
companies print huge catalogs and mail them out to millions of
people. They do that so the customer will be engaged with the
product, the shopping experience. They could just send a postcard
that says, go to our website. But the impact is not the same and
people likely would not shop with them. It is all about the first
impression and that is hard to bounce back from.
How many websites have you
looked at and said, this is not a good company? It is so easy to
form those impressions and once imprinted in your mind that
company will have a difficult uphill battle to get your business.
Don't wast 5 minutes build a
crappy on a website and be one of those companies. Build a real
website, add some pages, make an effort or just don't do it. You
are better off having people laugh at you that you are not online
than thinking you are just too lazy to offer a good product.
Businesses don't understand
the impact of a website on their business, hey don't understand
what it is and they are suckered in by 5 minute website offers
and the result could actually hurt you more than you realize. If
that is your plan, save yourself some money and time and just don't
do it.
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