Why you need to be more involved in your Website Design

Even the best website designer in the world will not know every detail about your business. We have so many niche markets in our business we have learn so much about so many businesses, but everyone calls us and they have a slightly different model.

So for any webmaster to convey what you need to tell you customers is almost impossible.

If you hire a new employee, how long is it before you trust them alone with your customers? Obviously, the more complex your business is, the more time you need.

As business owners, we have all had those dreaded moments when a customer tells us that one of the employees said, this or that and they thought thy were getting something that was not part of the deal.

You would not want a webmaster to tell or imply that you would give more than you offer or less than you offer. You would not want a webmaster to build a website that misrepresent your products and that is what will happen if you are not involved.

Not because the webmaster is trying to sabotage you, but because they don't know your business.

The don't know what features to highlight or what to conceal. Do you hit them with "this is expensive" or slide into it with "how great it is" then later say, "it can get expensive depending on what you need but we work with you to minimize the cost".

It really depends on your business.

So how does a webmaster or website designer know what to say, what to show or how to present your product?

Do you really want to have a 20 minute conversation with a new employee and let them be the person that greets all of your potential customers? That is exactly what you do if you hire a webmaster and let them build the website for you.

Creating a presence on the web is so much more than just a flashy design. It is about bringing your business alive in in interactive medium that allows new customers to gage your product or service against all the others online.

That means your competition just went up 100 times. It also means the bar has been raised and you will have to be better to compete.

• You can take the common approach and try to spend more money on a fancy design than the other guy did.

• Or you can do the sensible thing and create a comprehensive portfolio and information based website that offers more than the next guy.

People will never hire you because you have a better design. They will hire you because they like you, because they identify with you, because they know you are the right person for the job.

All the flash animation or blockbuster style movie trailers wont accomplish that.

You will need to write information, show images and explain in detail what you offer.

No webmaster can do that for you and if they do, you are looking at a $20,000 website. By the time they follow you around for 2 weeks, taking pictures, video and learning what to create, you are paying big money.

But you can spend 10 minutes, making a youtube video that does the same thing.

It does not have to be a $10,000 products, camera phones are fine.

The point is, you need to do it. You need to be involved.

Here is what we do at pageBuzz during the design process.

We make you do everything. You write the content you want on the pages, you upload the pictures and create the pages that you need.

We work with you to explain what you might need and what will works best.

Most of all we push you to do it. People want to write one paragraph and say, that is enough. But that is a waste of your time and ours. If the website has no value to your customers it is a waste of $20 a month.

So we have to sometimes drag it out of you. But in the end, that is what needs to be done.

Sure we could slap up something with no content, but next year when you look back and say, it did not do anything for me, you cancel the website.

We lose a customer and you lost the best marketing opportunity money can buy.

Nobody wants to take time away from their business to build a website. But it is necessary and just part of doing business today.

Nobody wants to take time to fill out tax returns or pay bills either, but without them, you are out of business. Websites are just as important even if they are just as exciting to you.

Of course nobody can make you do anything, you have to want to do it. You have to want to stay in business, you have to want to get new customers.

There are millions of people that want things, but few that are willing to do what it takes. If you are willing to make the effort, then your website will be a great tool for your business.

If you are not and just want someone to do it for you, then you are just wasting time and should avoid a website altogether.

Once you have created the content, then we can go in and organize it for you. We can rearrange it in a manner that is cool and design friendly.

We do the design work for you, all you have to do is give us the rough content. The pictures, the videos and the basic idea of what you want to say and how that needs to be presented.

We do have a load of design experience, building thousands of websites. But every website is unique, different ad shares a different message to a different market.

We could never punch you cookie cutter templates with "insert your name here" and give your business a fighting chance online.

If you are looking for a company to work with, then pageBuzz is a great option. If you are looking to pass the buck to a webmaster, then no thanks, we are not interested in your business, because you wont be happy with the results and you will ultimately pass the blame to us for doing a lousy job.