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Using Google Ads
This is the best advertising your money can
buy. Highly targeted traffic, paying only for actual clicks on
your ad.
So what do you need to know?
Google Adwords are text based ads that
appear on searches from Google and its partners such as AOL and
many content driven sites. Ads are placed based on bids starting
at 5 cents per click and getting quite high even exceeding the $10
range for a single click. But in most cases you can get traffic
for 10 to 50 cents per visitor.
Is that a lot to spend? Yes. But, these are
people that actually searched for your product, read your ad and
clicked to go to your website. The conversion rate can be much
higher than any other form of Internet advertising. But with
everyone know that, the bidding for popular keywords is often out
of budget and getting worse.
Just as with any form of advertising, you
will need to make money from it to pay for the ads. If one
company can make more then they are willing to pay more for the
ads. Hence the $5 and $10 per click figures arise. We would not
suggest paying that high a number for ads unless you really know
what you are doing.
Its really no surprise that the stronger
companies edge out the small home based guys when something is
profitable. So getting in now, while you still can is important.
Too many people are looking for the easy
money. When new things start, there is often some quick and easy
money to be made. The google ads are still in an early phase and
there is still a great opportunity for small home based
businesses to make money. The longer you wait, the harder it gets
to compete for the traffic.
Last year you could buy hundreds of clicks
a day for $10. But now that number is easily $50+. Already
pricing itself out of many businesses advertising budgets.
But you may not need that much traffic.
Even at 15 cents a click, if you limit yourself to 20 clicks a
day, its only $3/day. For under $100/month you have 600 visitors
to your website.
If you have 600 people visiting your
website, that are looking to buy your product and you can not
earn $100 profit, you need to look at your business model.
Keep in mind, many businesses advertise at
loss to generate a client base. Customers that will continue to
buy in the future. So the value of the ads are far greater than
the actual initial sale.
You also have branding considerations.
Getting people to your website and building your brand also has
value regardless if you make a sale.
These factors are often not considered by
the small business and that is why the ads often exceed the vale
to a small business owner.
Still, it's extremely rare to find an
advertising medium that can start producing sales in minutes.
Google Adwords does just that.
You place an ad, set a budget and time
frame to run the ad, and withing minutes, the ad is displayed for
people to read. Depending on how attractive your ad is, you could
be getting visitors any minute.
We have used this system to generate
thousands of visitors a day often costing several hundred dollars
a day equating to thousands of dollars a month. But the system
offers benefits to the small website needing only a few
customers, such as the home quilt maker.
A quilt can take many hours to build, and
sell for large amounts of money. But the quilter could never use
100 customers at one time because they can only make one at a time.
So even if the quilter spends $50 to get 300 potential customers,
a single sale is all they need. Then the campaign can be paused
and no ads are displayed, until the quilt is finished and a new
customer is needed.
On the high side, a company selling website
hosting needs as many clients as possible. So the advertising
barrel is bottomless and no amount of traffic is too much. These
programs can generate thousands of potential customers a day, but
the profit is far less and value is much lower than to the
quilter.
Each company has its own considerations and
each must find the right combination to satisfy its own business.
But each can benefit greatly from using google ads.
On a scale of 1 to 10, google ads are a 12.
To get started go to: https://www.google.com/ads/
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