Website Design Ideas for 2014

As we enter a new year and the millions of webmasters are looking for new ideas to one up their completion we find that the customers are less design driven and more focused on marketing their businesses.

As the competition gets more fierce between webmasters for accelerated graphics and the newest browser extremes the market is taking a step backwards from the webmaster.

It is like businesses are saying "Hold on one second!". Let us take a breath.

Webmasters are on the fast track to embrace the newest technology but business owners are still looking for what those webmasters can bring for the overall cost of webmaster services.

It is more about return on investment and less about what webmasters can do with design elements.

We have already made all the first impressions and nobody is impressed by a fancy website anymore. Every company has one and if they don't then they are not competitive and it is just a matter of time before they break down and get one or go out of business.

So just having a website does not impress customers today. Now they are looking at what you have to say with the space you occupy.

People today are more sophisticated and look for data, details and information. They want to see reviews, data sheets and results and not fancy flash graphics and snazzy web design. Trade in that slideshow for UL Test data and safety information. Yuck, that sounds boring right? Not according to consumers doing research on products.

What is not impressing customers is 5 pictures that change through the different angles or peel off the page.

Websites are becoming plain and simple ad webmasters have to start developing content rather than pointless graphics and gimmicks.

So for the software companies, this is a relief because the race for better and better graphics has been a real pain in the ass for software developers trying to keep up with webmasters that don't understand programming limitations and operational obstacles.

  • Finally, the function of a website is becoming more important than the look of a website.

  • The content on a website more important than the graphics surrounding it.

  • The extent of the information more important than having it appear from hidden div and pop ups,

In many way, the websites from the last few years are so elevated in the design area that they began to resemble Hollywood move sets where they look amazing, but there is nothing behind them at all.

But in 2014 and beyond that is not working. At least not for the successful businesses online.

The people making money on their websites are doing it with loads of pages, lots of content and substance. They have dialed back the graphics, flash and javascript in exchange for real commerce opportunities.

We watched the heathcare.gov website crash with just 200 users accessing a website that ran on an astounding 80 to 100 servers all because the over zealous webmasters added too much to the pages.

That is pathetic and companies that operate at high traffic volumes are looking to maximize efficiency and generate sales with as little expense as possible.

No company wants to spend $20,000, $40,000+ on extra servers because a webmaster wants to deliver more content on the pages.

It is like when a new restaurant first opens and it has 10 tables and is elegant and spacious, all set up by a professional design team. As they grow, they add a few more tables, move things closer together because it improves their bottom line, more customers equals more money. Eventually people start leaving because the owner has them packed in like sardines to make as much money as possible.

Business know that streamlining websites make them faster, more enjoyable to users and more productive.

So webmasters are being told to tone down the new ideas, the heavy use of javascript and the unnecessary includes. Simple is better, faster and makes more money in the long run while costing much less.

We have been approached by larger retailers asking us for help in streamlining their networks. They want to know how we manage such high volumes and turn our such reliability with such a small staff and infrastructure.

Unfortunately, being small, we can't take on those big retail chains at all. But they do recognize that we have the right formula and they want it as well.

The real secret is that we have always kept it simple.

While sites like healthcare.com deliver over 2000 lines of code, 56 javascript files and 100 css files on top of image files and internal includes on just one page! We try to limit our sites to about 10% of that which makes the sites 90% faster and less network intensive.

Unfortunately webmasters have made a living by impressing people that didn't have a clue how websites worked, but now more and more people have an understanding of the web and they need it for their business. With big IT budgets, managers are looking to trim costs and save time on development.

So they ask themselves:

  • Do I need a fancy design that does not load fast?

  • Or do I want to process sales using the same resources?

When you ask a webmaster, they want to use the CPU to process design elements, but when you ask the business owner, they choose sales over looks.

Since the business owner is taking more control of designs in 2014 the new trend is less hours of work for design and more hours on performance, substance and making money.

Of course the fact that so many people are accessing websites via wireless devices is also contributing to sleeker smaller overhead websites as well.

Where webmasters were getting lazy and using 2-5MB background images as opposed to the old tiled backgrounds at 2-5KB. They lost site of the fact that not everyone is on a super high speed broadband connection. But with wireless, they are now continuously reminded that not every device is tethered to fiber optic cable.

As the Internet evolves, business evolve with it and so do the websites on the Internet.

Business owners want one website that works on cell phones, tablets and Computers and works well on all of them. And they are getting what they are asking for.

So if you are building designs for 2014, keep in mind, simple is better, keep it sleek, slim and fast.

And remember, business owners want more for less.

You see Godaddy, Web.com and 1and1.com offering $2 hosting and free website design deals, people are expecting lean trim prices.

While no webmaster can work for free, that marketing it has ruined the market for everyone and as webmasters we might have to cut design time just to meet cheap budget expectations of todays online businesses.

Webmasters are also competing with a world market, so prices have dropped considerably and that may have some impact on more simplified websites as well. Since webmasters have to meet lower price threshold to hold onto existing clients, they are doing less.

But, like it or not, the word for 2014 is plain and simple!

If you want to compete in a market that gets more competitive every single day, you have to trim your design efforts just like business are trimming what the are willing to pay for and where they want to use those resources.

After all, d they pay a webmaster $10,000 for a design, or pay them $1,000 for a simple design and then spend $9,000 on advertising?

Since the $10,000 the business owner spent on the last design did not pay off, this time they are changing the formula.

You can blame the cheap business owner or the webmasters that charged too much. It does not really matter who is at fault, because that is the trend and as website hosts, we are just reporting the trends not making them.

 

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