Building Websites for Used Car Dealers

With craigslist charging $5 per ad to car dealers in 2014 there are more and more small dealers looking for their own websites for better advertising opportunities and lowers costs. And with pageBuzz offering an amazing car dealer website for just $20 a month dealers are looking to us more and more for that solution.

I don't know why so many ignored having a website up to now, but the fact that we are the cheapest and have the most to offer any used car dealer, we are cleaning up with dealer websites. We now have the most new signups of used car dealers needing websites than we have ever had before.

So for us, business is great, better than great. But we want each and every car dealer to have the same success that we are enjoying and that is why we offer them so much for $20.

But then when I see the websites they are building, I have to ask some of these new signups, "WHAT THE HELL ARE YOU THINKING?".

Somehow, some way, they quickly remove the default settings and find in the lost archives some out dated templates we had from over 10 years ago (clearly labeled as dated with a warnings not to use them), add some mismatched buttons and text and then add a paragraph or two with nothing more than a "welcome to my website" message.

Now, I am not expecting every used car salesman to be a website designer, but I do expect them to realize that what they are doing does not look good and wont impress any of their customers.

I often have to call them and ask if I can help.

Now, I am not sure why I have to offer my help when it is FREE for the asking, but it seems like many do not ask for help until it is too late.

A little About Me

The thing is, I know this market. I am a classic car enthusiast always having several classic cars in my collection. I build my own custom cars and have an extensive background in automotive engineering. I have worked in manufacturing, auto repair, auto body and even paint my own cars.

I built the buzztrader.com used car classified back in 2004 to appeal to classic car dealers as well as getting involved in something that I love to do. Since then I have bought cars listed on buzztrader and sold several of my own cars listed on buzztrader. It is what I like to do.

So I know a few things about building websites for used car dealers.

We have been building our inventory management system since 2004 and it just keeps getting better adding more and more tools, image editing tools, ability to add video and so on and on....

What they are doing!

So when people get on and build a website that looks like this:

I have to wonder why, when I offer my help for FREE!

We are helping the dealers that are not afraid to call us, create website like these:

I know used car dealers are busy, just like everyone else is busy with their business. But I also know the need a website and it should look professional.

That is why we offer our help, no charge to clean up the website and make it look better. Add a custom title, change the colors and clean up the messy pages.

Yes, that is right, no charge for help. I don't see any of our competitors offering that and certainly not for $20 a month.

We used to have hundreds of templates for car dealers but today we realize it is better to make each website unique and special and leave those old 2004 templates back in the junkyard.

Just like cars get old and dated, so do website designs and we want our customers to keep them fresh and exciting.

We have added new ways of displaying inventory, new ways of showing cars, sideshows and presentations that can elevate a design above your competition.

Nobody expects a used car salesman to sit down at a computer and hack out an autotrader.com or cars.com level website design. But they do expect things to match and the colors to look semi reasonable.

No place in this design is that even close.

You don't have to be a website design expert to know that is ugly.

Lets bring that into a perspective that a used car dealer can understand better.

You don't have to be a used car salesman, website design or even a human being to know that not many people would like to buy this car in spite of it being a desirable corvette. But somebody thought it looked great and took a lot of time to create it.

Ugly is ugly whether t is a website or a used car and anyone should be able to understand that. If you filled your used car lot with cars looking like this corvette, you might go broke.

The same goes for your website. If it looks like the ugly used car dealer website example shown above you might not have any customers no matter how good the vehicles are that you are selling.

As a car salesman you know that the customers impression of a car is the key t any sale. That shinny paint is more important than having good brakes, that a clean interior is more important than new tires.

Image is everything and you have to have good looking cars to sell them.

So why can't you understand that you need a good looking website to sell cars?

If you can't do it yourself, just ask us for help. We do this all day every day and know what you need and how to work with your design to make it professional.

We have built thousands of used car websites and have a great handle on what everyone else is doing and what will look great on your pages.

The vehicle galleries are automated, so they have set looks that always maintain a professional appearance but the pages and the main layout are at your mercy and can become a hot mess in a few seconds.

If you have created a website that looks like the sample we showed you above, don't wait too long before you ask us for help or you might be scaring off customers thinking your cars are as ugly as your website.

Of course we don't limit our services to used car dealers, we work with people in almost every market. But we do have a better understanding than most companies about used car websites and that is why we created the programming to run them.

Because we don't only manage used car dealer website we also have a much different perspective than our competitors in the market. We have a much broader understanding of websites in general and have developed tools far beyond what most car dealers will ever find on other systems. Our customers range from home based businesses to major retail and mail order companies.

We have tools to accommodate almost every industry and that gives car dealers access to tools that other host specializing in car dealer CMS would never consider adding.

While that make pageBuzz the most powerful system that used car dealers can use to build a website it also makes it a bit more complicated than our more simplified competitors. So to get it right you might need some personal one on one help.

If you want something professional don't try it yourself when we are offering our help for FREE!