Where to Build A Car Dealership Website

There are countless offerings for used car dealership websites online, but very few actually have the tools that car dealers need to build a website.

Every company that has server space is telling car dealers that they can build a website using their system regardless of the actual tools that car dealers require. Now, they are not lying, because you could go out and hire a programmer to build a system to manage your vehicle inventory or even buy the software and install it and integrate it into the website, if you understand programming and web page design.

But the fact is, most small car dealerships don't have the budget to hire an IT Staff and expensive web firms to build pages. So 99.9999% of the website hosting companies offering websites for car dealers are not a good fit at all.

Most car dealers are looking for something inexpensive, easy to use and complete. That is exactly what pageBuzz.com offers them with tools to manage inventory and keep information current on the website right from any web browser.

Today, people, especially car dealers think that building a website is just a process of opening a web page and typing what they want, uploading pics and clicking the "finished" button.

And why wouldn't they think that?

After all, they build pages on face book, the build pages on craigslist, autotrader and countless other websites using that process, so why would their website be any different?

Our thought was, that it should not be any more difficult to add cars to autotrader than to your own website, so we created programming that car dealers who already use those tools on other sites would understand on their own websites.

And over the years, we have added to those tools, added new tools and worked directly with car dealers to give them websites that they could manage themselves.

After more than a decade of working directly with used car dealers managing their own websites we have added, molded and tweaked the website tools into something that anyone can use to manage a used car dealer website. Tools that don't require any long term learning or taking special Internet classes to manage a simple website.

After all, you have cars to sell and the last thing you want to do is learn how to manage a website, right?

But companies like web.com, godaddy.com, hostgator.com and alike all advertise and offer solutions with the understanding that you will be able to easily build a website for your dealership or used car lot.

Unfortunately, behind all the smoke and mirrors they have nothing but blank web space, a few templates and nothing at all to address what you mostly need, a way to add all your inventory.

Some will suggest you use an open source shopping cart, or some type of remotely hosted photo gallery like photobucket.com, but what sense does that make?

We have a steady stream of dealers bailing on godaddy websites and moving to pageBuzz.com not because we are bigger, not because we run super bowl commercial with half naked girls, but simply because we have the tools to manage their website.

Back in 2004 when we started the do it yourself hosting system there were none if any solutions for car dealers and the ones that did exist were expensive and hard to manage. They also lacked any ability to do anything more than upload pics and change cars. No tools to adjust anything else on the website.

We look at management consoles with one or 2 programs and thought, hey, there is room for us in this market.

Surprisingly, even in 2014 more than 10 years later people have ignored the obvious needs of used car dealers online and those that have not might be over estimating what small dealers are willing to spend for the service.

At $20 a month there is nothing even close to what pageBuzz.com offers car dealers for website tools. We know that, because there is nothing close to what we offer any business for $20 a month and car dealers get all of our tools in addition to the used car dealer website management tools.

Along with the basic car dealer tools such as:

  • Add new vehicles to pages

  • Move vehicles to sold (and reverse if necessary)

  • Upload 25 images per vehicle

  • Insert video clips of vehicles

  • Automated carfax links to reports

  • Financing Calculator integration

  • RSS web feeds to any website or subscribers

  • Add text or images to photos of vehicles

  • Inventory slider

  • Inventory search

  • Inventory random display

  • Sortable galleries by price, make or year

  • SEO Optimized gallery pages

  • Secure forms for financing approvals

  • more, more and more......

Then consider some of the page building tools we offer beyond the car dealer tools.

  • Drag & Drop Webpage Editing

  • SEO Submission Tools

  • Image editing tools

  • layout editing tools

  • menu editing tools

  • full ecommerce capabilities

  • blogs, calendars and other programs available in one click

  • 7 day a week phone support

  • help building the initial pages and continued support when you make changes

  • hundreds of help videos demonstrating management programs

  • just too much t list.... (see more website hosting features here)

The point is, we have it all. Everything that a business needs to manage a website and the help people need to do it themselves.

But over and above those tools we have a whole suite of tools tailored for the used car dealer.

It is not a rigged up photo gallery program or a jacked up shopping cart. It is a system built from scratch and developed over many years to accommodate small used car dealers in both price and ease of use.

We have had dealers using pageBuzz.com that signed up back in 2004 and still have their websites with us today.

Most will tell you they have people visiting their lot regularly asking them to move their website but when when those dealers ask if they have the tools that pageBuzz provides, they don't have an answer. Because they want more money for less substance and they will tell you that you need SEO or some other service you don't understand.

We have had dealers fall victim to these car lot webmasters and con men only to return later back to pageBuzz because they were sold a bill of goods.

One dealer told me when he moved, he felt like he "traded in a Rolls Royce for a Ford Pinto and paid cash to do it".

For us, that is great, because they finally realize what a great deal they get with us and they tell everyone about how great we are and what we can do for them. We have customers for life because when they see the other options they realize they are not options at all.

That has enabled our business to grow at an exponential rate.

To stay small we have automated everything. Billing, site monitoring, sign ups, server management, site backups and so on... so that we can concentrate on developing new programs, keeping current programs up to date and working with the dealers one on one as they learn to use our tools.

It is not hard to use our website management tools, but like everything else, it does take some time to learn. Just like tying your shoes, driving a car, all quite easy now for you, but at one time a real struggle.

Now, everyone should be able to tie their own shoes by now and managing your website will be that easy, but having help while you struggle though the first steps will be invaluable.

If you want something simple, affordable and powerful to mange your used car dealer website, then try our demo and check out the used car dealer management tools. If you have any questions, give us a call and see if we really do offer the support we claim.

 

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