Why do I need to
Advertise my Website?
Most people assume that there
is no need to advertise a website, that the website is the
advertising and in some ways that is true. But a website is more
of a location than an advertisement. A place to do business and
not as visible as a billboard or a TV commercial.
have to advertise everything to make money.
Lets say you have a garage
sale. Simple enough right?
If you put out all your items
on he lawn, you still need a sign so people know it is a garage
sale. That is advertising. Yes, signs are considered part of
advertising because they show advertise to anyone passing by that
you have stuff for sale.
But that really limits you to
what you can sell to the people in your neighborhood that are
passing your house on that day.
To take it one step further,
you place a few more signs out on the main streets with an arrow
all pointing to your garage sale. This gives you a little more
exposure and generally generates more sales.
If you really want to sell,
then you place ads on Craigslist, the local newspaper and a few
more places online that promote local garage sales.
Now you have a complete
campaign and will sell as much as possible and get as many people
When you realize you have too
many people coming, then you ask your friends to bring in stuff
and sell it and that is how small businesses are born.
But all of this happens as a
result of advertising.
And I can't remember one
person having a garage sale and not taking those basic step to
advertise their sale.
Yet I see 90% of website
owners doing even less to advertise their website.
It seems like they make more
of an effort to run a garage sale than their own website.
And that is a sad statement,
but one that is totally true.
If I build it
they will come
SEO will make
I just type in
the keywords and people find me
I have to be
careful when I launch my website I might have more
business than I can handle
If I build it they
FALSE! You can build hundreds
of websites and nobody will ever come to them. In fact, traffic
will be so low you will wonder why you ever built it in the first
place. Without some type of advertising or promotion you will get
little value from a website.
Now if you have a existing
business you will get value because you will advertise it to your
customers. Add it to receipts, business cards and your store
signs and window ads.
By promoting or advertising
you will have people on your website and it will generate
business for your store.
If you have nothing, do no
advertising then traffic might trickle in over time from the
search engines but you wont see black Friday style crowds
ordering your products.
SEO will make me rich
FALSE! SEO is a process for
making a website more search engine friendly, but it will never
create enough traffic to make you money. You can pay all the
experts and spend every last hour learning SEO and never see one
visitor as a result.
For one, if SEO experts could
make your website generate all this income, why would they not
just do it for themselves? If they can get you to #1 for the word
"Jewelry" for $100, what do you think companies like
Walmart or Kay Jewelers would pay for the same service. If these
"EXPERTS" could do all that, you would never be able to
afford their services.
SEO is a necessary part of
website design, not a trick to make more money, despite what
anyone else tells you.
I just type in the keywords
and people find me
FALSE! Websites do not work
that way at all. You don't just get to decide what you want to be
found for. Search engines don't let you choose how much traffic
you want or how many visitors you need.
You can in fact advertise on
the search engines, buy traffic and generate the visitors you
need. But that means spending money and ADVERTISING.
I have to be careful
when I launch my website I might have more business than I can
This is the biggest myth of
all when it comes to websites. In fact when you open your website,
you will have no traffic. NONE! It will take time, usually months
for the search engines to find you and then more time before you
are listed in the results. So even if someone searches for the
name of your business, you wont even be listed.
When I tell people that they
get angry and often hang up the phone but I try to explain it
If you buy a new store, have the phone company come in
and install a phone, how long is it before anyone can look in
the phone book and find your number?
It will not be in the phone book until the next time
the book is printed, maybe next year.
Search engines work the same
way. It takes time to compile indexes, there are millions of
website and billions of pages, so the process is slow and you
have to be patient.
Of course, if you run ads,
people could be on your website the day you open it. Again, that
means you need to advertise it!
The truth is, without some
type of advertising, your website will have no traffic.
That is not to say you need to
pay for advertising, but you need to do something. Whether you
place signs around your neighborhood, post an ad on Craigslist or
hand out flyers to your friends, you still need something to
I have written countless other
articles about what you can do, so you can read those when you
have time. But the point of this article is to answer why you
need to advertise your website and not necessarily how to
advertise your website.
In The Old Days of the
In the old days, it is true,
you could put up a website and get customers. I built my first
hosting business with over 100 customers and more than $5000 a
month in steady income in a little under 2 months and only the
cost was my main website.
But when we launched
BumblebeeWorks in 2003 we spent nearly $100,000.00 and one year
to get our first 100 customers grossing just $795.00 a month.
That was a shock even for us, but the market had changed. We ran
TV, Radio, Internet and Mail campaigns and spent money like it
The difference was, one was in
1997 and the other was in 2004, a full 7 years later and the
market had evolved. What worked in 1997 did not work in 2004.
Today, it is 10 years even
later, now almost 17 years since my first website. That is a
lifetime for many people and things are very different today than
they were back then. And the opportunities that existed then don't
The competition was low and
the traffic was high. People were all getting online, but nobody
really knew how to make a website. So those of us that did were
Today, there are more websites
than users. Everyone has a homepage, a blog or a business website,
so getting customers is just not that easy.
But as a business, you already
know, advertising is just part of the game. You need to advertise
to make your website effective. You need to let people know it is
there. Build a brand and grow your business using all the
resources you have.
If you do that, websites can
grow to the proportions of Ebay or Amazon, if you don't, then you
may never see any traffic, any sales or any income resulting from
Building a web based
ecommerce business is the same as building any business, if you
think it will happen overnight, save yourself the aggravation and
don't even get started in the first place.
If you are ready to do
the work and make the investment, then get started ASAP, every
day that goes buy is another lost opportunity.