It seems through all the
superbowl hype and using Danica Patrick as a Godaddy girl the
marketing of godaddy has served them very well. In fact, more
people search for Godaddy than search for website hosting.
Now the brand that once was
nothing is now synonymous with everything internet. It reminds me
of the influx of ebay into the mainstream when in the Disney
movie "Finding Nemo" when one of the fish in the tank
proclaims he came from Ebay.
Now I don't think Disney will
be using Godaddy Girls in their movies anytime soon but the
website has taken on a life of its own, growing into the largest
domain name provider in the world and has become a household word.
But what about
companies like pageBuzz.com, a real competitor of Godaddy and
their brand, how do we compete with such a huge company and get
any business at all?
The fact is, we are not really
competing for the same market.
Godaddy is a super
mega host, they offer everything but they don't offer
personal help like we do, they don't have the one on one
interaction that a small company can provide.
When you call godaddy for help,
they actually are truly amazing, very knowledgeable about what
they have, how it works and they are very helpful, but when you
call back an hour later you have a completely different person
who has no idea what you did with the last support person you
So now you find yourself
trying to explain what you mean all over again each time you call.
Some people would like to talk
to someone they know, get some personal help, someone that works
with them all year to keep their website running and can make
suggestion and help with improvements.
That is what we
provide, a much more personal approach.
It is like buying a box of
nails from the local 100 year old hardware store rather than Home
You know John is always
helpful, can give you ideas about the right nails to use, other
options and even special order something for you.
On the other hand, at Home
Depot you go in to a huge store, dig out what you need and then
walk over to a scanner and even check yourself out. You never had
to interact with a live human, you never got the help or just an
affirmation that you are using the right nails for the job.
With people not knowing much
about the Internet companies like Godaddy fall short on giving
people that personal attention and if you need it, you will have
to pay extra for it.
They are more of a well oiled
machine, like walmart, everything moves quickly, smoothly and
efficiently. But sometimes, that is not what people are after.
Sometimes they want to shop at the local hardware store or use a
local small hosting company for their website.
But more than that, we
offer different products.
Specialized Niche Programs for Car
dealers, Realtors, Property Managers
High Availability Hosting on All
A place were customers feel like
peole and not a client number
Our programs are developed
around our customers, so they are more directed, more specific
and more complete.
We have an amazing platform
for used car dealer websites with the programming to quickly and
easily manage vehicle inventory.
We have had many dealers come
from Godaddy hosting and the godaddy support is trying to get
them to use a general photo gallery program to show their cars
and manually edit pages with descriptions and so on. It is a mess,
dealers don't understand it and can't deal with it. So them come
to us with an inexpensive solution that was built specifically
The same is true of the
Godaddy shopping cart, it is made to work over tens of thousands
of websites and businesses, while our cart has many more specific
tools making it easier to use and manage.
Large companies have
webmasters and IT Professionals that can do work for them, so
navigating complex tools is no problem.
Our customers are not IT
Professionals and need simpler tools that do specifically what
For example, we have an "
Hours Of Operation Builder". A tool, that does nothing more
than create a table of days and hours that a business is open.
My programmers laughed at me
when I asked them to create it. They could not understand how
anyone does not understand how to create a table in html and type
in some times.
But the fact is, people don't
know and it is one of the most popular tools we have. Because it
is easy, they can update it any time and add it to a side menu or
its own page.
It is our attention to
our customers that separates us from our competitors like Godaddy,
Web.com, Hostgator or 1and1.com. Our knack
for realizing where these mega hosting giants fall short, where
they miss the needs of the non tech savvy people.
Because we work directly with
our customers on a daily basis and also create the programming we
can build what work for our customers and not something that we
can market to millions of people on a superbowl commercial.
Because Joes Used Cars LLC
does not need the same tools as Grandma's Crafts & More. They
are very different and trying to get them to use the same
software is not going to make it easy on either of them.
But by creating smaller tools,
more options we can set up an online store for each that operates
They don't need to hire a
webmaster or pay $10,000 to get a website built. For just $20
they are up and running with something they can understand.
In fact our best customers are
the ones that use Godaddy first and then move to our system,
because they know how difficult it was to run a website at
Now I would never say anything
bad about Godaddy because I respect what they have done and they
do an amazing job with what they have.
But we are not competing for
the same customers and even if we were, the few customers we have
compared to the millions they have would never impact them at all.
So while we are competitors of
Godaddy it is sort of like the local hardware store being a
competitor of the 2500 Walmart superstores accross the country.
That is what allows us to
offer a truely unique product without worrying about losing our
customers to compettors like Godaddy. They just can't offer what