Website Templates
are Not Templates
Get Over It!
So many people think that
using a website template is a bad thing, it makes their website
cheap and nothing but a cookie cutout or every other website. But
that is not true at all, every "Professional" website
uses templates.
Templates have a stigma caused
by webmasters with no experience buying templates and filling in
the name, address and phone number of the business and calling it
a website and selling it for $1000.00 or more. But that is not a
"Real" website, it is just a static html page or pages
with nothing to offer.
Real websites are detailed,
have ecommerce, offer information and are interactive and
database driven. To have dynamic content it is necessary to build
a template for the website design. A theme that will carry from
page to page and allow the programming to insert the dynamic
content.
Templates will contain the
main elements of the page such as the title space, the navigation
menu, background and overall layout. It is important to keep the
pages uniform so people know they are still on your website as
they move from one page to another.
The difference between the low
end webmaster built websites and dynamic sites such as those
hosted on pageBuzz.com is that the dynamic sites are generated in
realtime by the programming.
So the "cookie cutter
sites" are built manually and do not change, while the
"professional sites" change based on user input such as
adding items to a shopping cart and calculating the costs,
shipping and collecting credit cards.
If you do not have a design
for the programs to use, then the pages would be blank except for
the information generated by the programming. This format is used
by all major sites from facebook.com to ebay.com to amazon.com.
You could not have websites like those without templates.
So get over it people! A
template is not a dirty word, it does not make your website cheap
or a copy of anything else. Your template can be completely
unique and not be a copy of any other website.
Templates allow programs to
update pages rather than a webmaster. So rather than calling or
emailing your webmaster to change the price of your items, you
can do it yourself from a simple CMS or content management system.
You update the data using a GUI (graphic user interface or
webpage) in real time. This lets anyone update pages, products,
blogs, calendars and other programs without having any web
experience or paying a webmaster.
Webmaster built HTML sites are
slow, expensive and inefficient. A static HTML site will not
allow for quick changes or dynamic programming, so without a
template you are stuck back in 1995.
Don't worry about those
webmasters, we still need the good ones because building templates is
even more complicated than building static websites. While the
process is the same and can be done with a WYSIWYG Editor the
number of considerations are greater and the HTML and CSS level
requirements to get it right are elevated. But any good webmaster
should be able to build a template for any CMS especially
pagebuzz.com.
If a webmaster tells you they
cannot build a template for the hosting system you want to use
then move on to another webmaster. That webmaster does not know
enough to guarantee that your website will function properly. Any
good webmaster can build on any website host or CMS. If they only
build on one host, they don't have much experience which will
become a big problem as you rely on them for their experience and
knowledge.
Of course there are limits to template design based on the programming you use. Here at pageBuzz.com
the programming is quite flexible and even allows sub templates
for content inserted into the main template which is normally
reserved for experienced webmasters and designers.
Since most people will not be
writing their own software they are limited to the output of the
programs they use. Many programs are opesource and can be
modified if you have an understanding of the programming language
or deep pockets to pay someone that does. Building a shopping
cart from scratch is not advised. The cost could be upwards of $50,000.00
and would likely not work very well. Most commercial carts have
been developed over many years and have thousands of people using
them and reporting bugs.
If you try to build your own,
you wont have the insight that the larger applications have been
built on and you will likely have headaches for years to come.
In some cases such as walmart,
amazon, ebay and alike, custom carts or programming is required.
But, keep in mind the average e-commerce site built with custom
programming is costing more than $2,000,000.00. Yes, that is 2
million dollars.
So for the average Joe, a
system like pageBuzz at $20 a month is a great deal. There is no
need to hire a programmer and spend your life savings to run an
online store. You are not walmart.com and don't need to build a
website like they do.
But one thing you should have
in common is that you both use templates.
So when you hear the word
template, don't get excited, don't switch channels. It is not a
dirty word and it will not make your website any less
professional than walmart.com or ebay.com.
|