The disclosure "imitation" needs to accompany the triggering term "pearl" so that consumers are not misled about the type of pearls being sold. It is not difficult to incorporate this one word disclosure in the text of this ad.


FTC FASHION JEWELRY            

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                                     Imitation Pearl Hoop Earrings

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      Retail Price     -

$45.99
Blue.gif (206 bytes) Our Low Price  -

$29.99

Item#: GRTDEAL
Shipping Weight:

0.1 Lbs.

 

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Lustrous imitation pearl hoop earrings. The highest quality imitation pearls fall delicately from these classically styled 14K gold hoops.  The perfect fashion accessory for any occasion.