Dot Com Disclosures: Example 15

The disclosure on the click-through page -- concerning DJ Blackhand’s endorsement -- is included in the middle of unrelated text and large amounts of graphics. It is not obvious to a consumer who clicked to this page where the disclosure is and its relevance.

Quick DDRIP

Stop the Waiting - Get in the Game

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Hi-speed Internet can now reach YOUR door.

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Quick DDRIP
                Download
               Decode
               Record
               Instant Play

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ORDER NOW

Make the Internet
FUN again.

Quick DDRIP is the REVOLUTIONARY device that easily hooks up to your home computer and phone line.

Quick DDRIP uses a special processing chip, and proprietary compression, decoding and caching techniques, to manipulate and speed up data transmissions.

"QD’s superior real-time performance enhances the gaming experience for all levels of players. After I installed QD, it didn’t take long for me to win my first Wrath of Thor national championship - and I’m still #1 this year. Whether you’ve got a 486 or a Pentium, QD can improve your "see-and-react" abilities. Soon you'll be winning all your matches."

--D.J. Blackhand

Paid Endorsement

Quick DDRIP Gives You Unparalleled
Internet Performance

• NO DELAY waiting for images to load -- Graphics-intensive Web pages load FAST!

• SPEEDY file downloads -- even huge files download in a fraction of the time it takes you now! Try it with your next online video purchase!

• ENHANCED streaming audio and video quality for live Web events!

• UNBELIEVABLY FAST "action" in online games!

• FAST DELIVERY of graphics for FANTASTIC virtual reality experiences!

Enjoy The Best Entertainment
All From Home

WATCH A FULL-LENGTH MOVIE ONLINE!
No more waiting in line for a ticket or for the rental. Find your favorite pay-per-view movies on the Web - and let QD do the rest. With QD, streaming pay-per-view movies start playing instantaneously -- Quick DDRIP’s built in decoder sees to that!

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Pay-Per-View Movie Releases

CONCERT IN A CAN! Buy a VIRTUAL TICKET and go on a LIVE WEB CONCERT TOUR with the best musicians without ever leaving your home! And you won’t believe the difference in audio and video quality over existing technology! Whether you are a movie buff or an audiophile, Quick DDRIP is technology made for you.

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Live Concert Webcasters

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