The disclosure "imitation" needs to accompany the triggering term "pearl" so that consumers are not misled about the type of pearls being sold. The disclosure would not be as effective if it was separated from the word pearl or placed on a different page. The FTC’s Guides for the Jewelry, Precious Metals, and Pewter Industries, 16 C.F.R. § 23.19, recognize this and advise that the disclosure "imitation" immediately precede the word pearl. In this situation, there is no reason to evaluate proximity differently in Internet ads than with other types of ads.


FTC FASHION JEWELRY  Navyblue.gif (1542 bytes)


                                     Imitation Pearl Hoop Earrings

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      Retail Price     -

$45.99
Blue.gif (206 bytes) Our Low Price  -

$29.99

Item#: GRTDEAL
Shipping Weight:

0.1 Lbs.

 

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Lustrous imitation pearl hoop earrings. The highest quality imitation pearls fall delicately from these classically styled 14K gold hoops.  The perfect fashion accessory for any occasion.