Social Media in Website Advertising

Understanding Social Media as a Tool

Of course, everyone knows about social media and all the buzz about how it is great for advertising. What most people don't think about is that none of this is new.

From the early days of the 600 billion dollar AOL chats to the 3 billion dollar pages of MYSpace people have been engaged in social media as long as the Internet has been open.

Of course where they are socializing and what they socialize about changes daily. One day its twitter, the next it is facebook, then pintrest, then on to instagram or whatever is hot this week.

So knowing where your market is and how to use those resources is the key to making the most out of your time and money.

We can Help You with Social Media Campaigns

We can help you create a social media campaign, manage your facebook account, create content ad work with you to promote your brand.

  • What can do you want to accomplish?

  • How much do you want to spend?

  • Worth with what resources you have?

  • We can post content, generate users and likes or just tell you how you can do it.

We are always ready with knowledge of the next big thing, the next opportunity the next trend.

We post video using Vine, add pics to instagram or manage you twitter account. If you want someone to work full time on social media, we can do that for you.

If you just want to know what the hell "Vine or Pintrest" are, we can help you with that as well.

We are always in your corner and ready to answer your questions and make sure you don't fall behind in your social media advertising.

What People Don't Understand About Social Media Advertising

What most people don't understand is the enormous cost of creating and executing a social media campaign.

The main thing people need to remember is that it is "SOCIAL", and that involves socializing with individuals and or groups. All of that takes time and lots of it, Time costs money and even if we pay one social media marketer $10 a hour to execute your campaign the cost will be no less than $2000 a month.

To make social media work, you have to engage people, interact with them and there is no way to automate that and make it cheaper to run.

The reason 90% of the Facebook accounts for businesses never yeilded any results is because of the lack of personal interaction they had with potential customers.

Social Media is not about posting ads to millions of people, it is about the one on one personal interaction that it allows. Making it more powerful and effective, but not necessarily cheaper than other mediums of advertising.

What you would essentially do is hire a bunch of full time sales people and have them go out and promote your product.

Rather then sending those people out to events, locations or promotions you can reach people online in masses, but still just like setting up a booth at a trade show, ultimately, the sale is one to one.

It is a powerful medium, but one out of the budget of most small business owners. One that can really propel a product to the next level if managed well and in some cases, business owners have the extra time and help from family and friends to create a monster campaign.

But as you transition those hundreds of hours given freely by friends and family into paid employees, the cost go up drastically.

So social media is just not for everyone as many people learned the hard way.

Using Social Media Effectively

If you have the time you can use social media effectively as an advertising tool. But that requires a great amount of effort and most business owners do not have the time, money or desire to spend 15 hours a day twittering, facebooking or pintresting.

We can never stress enough how much time you really need to spend on those types of things just like anything else, you get back what you put in. Whether it is the tie you take building your website or time socializing on facebook.

Look at it like this:

  • You spend 2 hours chatting on Facebook and convince one person to buy your product.

  • To get 2 people you need to spend 4 hours.

  • To get 10 people you need to spend 20 hours.

  • And so on and on....

Now, if you convince those people to go and tell one friend to also buy the product, then the sales can be exponential and in some cases, the campaign takes on a life of its own.

Now, I said, some cases.

Just like VIRAL videos, despite multi million dollar advertising companies making thousands of videos and posting them, marketing them and promoting them, most never amount to anything.

Then some video of a cat crawling out of a box gets 10 million hits. Go figure!

There is an element of luck involved. Some things hit people just right and get moving on their own.

The same is true of TV shows, despite all the research, planning and expense, one pilot after another is canceled because it just did not have the interest that was expected.

So even the best laid plans can see less than beneficial results. It is a huge gamble like any other medium, but when it hits, it really hits and can make millionaires out of tiny little businesses.

Your Social Media Campaign

If you want to spend the money, we can do it for you. If you don't, we can advise you on how to do it yourself.

In either case, be prepared to immerse yourself in hundreds of hours of work to get it going.

Having a simple facebook page, a twitter account are totally worthless and a waste of time if you don't back them up with strong marketing and social interaction.

We can certainly guide you on the journey ad tell you what has worked and what has not so you don't have to make the same mistakes everyone else did. And with a little bit of luck, you might just hit it big.

 

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