If you spend any time
surfing you have probably encountered this message. This can
often occur right in the middle of trying to purchase from a
First understand what
bandwith is. Bandwith is the data transfer from your website. You
can compare it to cell phone minutes or an electrical meter. Each
page that is viewed uses a certain amount of bandwith. Most
hosting plans sell the website owner a certain amount of data
transfer for the month. Sort of like prepaid cell phone minutes.
When a website runs
out of credits or minutes the website become unavailable to
visitors just like your cell phone would stop working often in
the middle of a call.
website owner has no idea that the website is down and has no
control of who is viewing pages. If the business owner runs an ad
in the newspaper, and people come to see the website it is not
viewable, because too many people went to it and used up all the
It would be the same
as running TV commercials for a big sale and then locking your
doors after lunch and not opening until the 1st of the next month.
Needless to say, that would be business suicide. And so is
limiting your bandwith because you bought the cheapest hosting
plan to save money.
So why would anyone
buy a limited plan. One word, COST!. If you have thousands of
people show up at your website, you could pay thousands of
dollars in fees for bandwith. If you used your cellphone for
business and spent hundreds of hours talking to people you would
have to pay hundreds of dollars in extra fees. The same applies
with your website.
There are only a few
companies that offer unmetered bandwith plans and only one that
we know of that does it for $19.99/month, of course that is
You would never rent
a retail store that you could only use for 20 hours a week, so
why get a website that is only open part time.
Most people do not
even realize this is happening and have no idea how many
customers they have lost. Once you understand the problem, you
know it is not a good way to do business and must be avoided if
shady side of hosting"
If you have a water
or electric meter at your house, you can read it and see how much
you are using. You also know what your usage habits were for the
month. If you were not home, you know the water bill should be $0.
However, with a website you have no idea what you used. The only
indicator is what your hosting provider tells you.
hosting companies are not government regulated. They do not have
to answer for their actions to any regulatory board. So if they
say you used more, you have to take their word for it. Companies
can boost your bill even though you do not have anyone visiting
The only way to get
around this is to buy your own bandwith by having dedicated T-1's
running to your servers or use a company like pageBuzz.com that
gets no benefit from cheating you or inflating usage. Since
bandwith is expensive with a T-1 between $500 and $5,000.00/month
depending on location, you need to find a hosting company you can
The web hosting
business has become so deceptive that website hosting is at the
top of the FTC's scam list.
advance hosting fees, overage charges and hidden costs maxing out
their own profit and cutting yours. Many companies even trick you
into contracts by offer low fees for the first 3 months then
boosting charges to 3 or 4 times the initial cost.
You can always be
sure that deception will occur when the companies have no fear of
being caught. With little ability to monitor this activity the
Internet is like the old wild west with everyone fending for
One recent lawsuit
implicates Yahoo and Match.com in defrauding members of their
dating systems by paying employees to show interest in them and
even go on dates with them. If they will go to that level of
deception how can you trust them with something easy like
In some cases, people
are just beating themselves by buying low bandwith hosting plans
to save money. In other instances, the hosting company could be
padding profits. In either case, the website owner is losing big.
Some companies offer
unlimited bandwith plans which can actually cause more problems
than exceeding bandwith useage. In many cases the servers cannot
handle the throughput and become unavilable due to a lack of
system resources. This occurs because they sell more bandwidth
than they can actually deliver.
In either case the
result is a website which is not available to visitors which is a
recipe for failure especially when the website owner is unaware
that the website is not functional.