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DNS - Domain Name Server
This is the system that converts your
websites ip address to a name that we can easily remember. Your
site may reside at place like 192.168.0.256 but that is a
difficult number to remember and it really sucks for advertising.
So you make up something like MYBUSINESS.COM. The domain name
servers will tell your computer to go to 192.168.0.256 when you
type in "mybusiness.com". Sort of the internet's own
411 system.
Since you made up the name, you will need
to register it with one of the authorized companies to manage
domains.
The first rule of internet domains is
"Location Location and Location". The name should be
short and simple, avoid hyphens or numbers. If you get 4sale.com
people will assume it is forsale.com which is another businesses
website and you would be advertising for them for free.
You want a ".com" if at all
possible. There are too many extensions to list but most people
are only aware of ".com". If you get something like
mybusiness.biz, it would be confusing and most people do not take
non-dotcom addresses seriously. You would be better off with a
name like myfloridabusiness.com. It is longer, but automatically
recognizable and the first step to making money with your website.
Once you have chosen a name, you will need
to register it.
Registration are anual fees just like
registering your car. If you fail to pay for it next year, you
loose it. So make sure you stay on top of the payments. Fees
range from $8.95 to $35.00/year depending on which registrar you
use.
Since they all buy from the same source and
the registrar is simply a reseller for the governing body, it's
often wise to buy at the lower price. But not always. You will
need to be able to access the domain registrar and choosing
"Joe's Internet Domains" could be a problem is Joe
closes or his dog chews on the cable of his walmart server
running in his garage.
You may opt to pay more for a domain
registration if the domain is important to you. But there are
pleanty of good options such as pageBuzz Domain Sales for only $8.95.
pageBuzz resells domains for GoDaddy.com, one of the largest registrars. So even if pageBuzz
closes, your domain is managed by the bigger company. The
advantage of pageBuzz Domain Sales
is that you can deal with a small mom and pop shop for domain
help and still have the security of the domain at a huge and
stable registrar.
You can buy all the
domains you want for $8.95 each and
have them hosted at any company. Since most companies charge much
more for domain registration, many people choose to register the
domains with us.
By default, all domains will point to our
dns servers. So if you plan to host with us, you are set to go.
However, if you plan to host at an alternate company, you will
need to login and update the name servers so your hosting company
can manage the requests.
It may be a little work to register the
domain, but you get complete control and are never dependant on
your website host.
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